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Press Release: Nutritious & Delicious Hemp Oil is Emerging as a Gourmet Oil of Choice

Sebastopol, CA – Oil changes aren’t just necessary for the well being of automobiles. Rotating and substituting vegetable oils is an easy and fun way to ensure optimum nutrition. As more and more clinical studies demonstrate the critical role played by Essential Fatty Acids (EFA) for enhancing and maintaining health, people are finally realizing the incredible versatility of hemp oil. Balanced by nature, hemp oil is packed with nutritional value and has a delicate, nutty flavor helping it emerge as an essential item in the modern gourmet kitchen. It is a bonus that hemp is an eco-friendly crop that requires no pesticides.

The ideal gourmet oil: has a low content of saturated-fatty acids; contains a high fraction of alpha-linolenic acid (more than 15%); has a ratio of omega-6 to omega-3 of 4:1 or less; provides small quantities of Vitamin E antioxidants and long chain omega-3 and omega-6 EFAs; and adds flavor to a variety of recipes. Unlike many other oils, hemp oil meets all of these needs.

NUTRITION – WHY EFAS IN HEMP ARE SO IMPORTANT FOR THE MODERN DIET

Essential fatty acids (EFAs) are components of fat that humans need to be healthy, however, our bodies can’t produce them and therefore they must be obtained through the diet. EFAs come in 2 families, called omega-6 and omega-3. Medical professionals including the renowned Dr. Andrew Weil recommend hemp oil due to its ideal omega-6 to omega-3 EFA ratio. In the respected book Fats that Heal, Fats that Kill, nutrition expert Udo Erasmus states, “The best-balanced plant source of EFA’s is hemp seed oil.” Health officials with the World Health Organization, Canada, Japan and Sweden recommend a 4:1 ratio. Hemp oil’s 3:1 ratio is the closest of any naturally occurring oil and vegetarians will appreciate the fact that hemp is the closest to fish oil of any vegetable oil.

It is estimated that 90% of Americans do not consume enough omega-3, known as the “good fats” doctors recommend as part of a balanced diet. Hemp oil is one of the few seed oils containing significant quantities (20%) of alpha-linolenic acid, an important omega-3 EFA. Hemp oil is also the source of a rare omega-3 EFA called stearidonic acid (SDA) that is the “first metabolite” in the omega-3 family and therefore easy for the body to process. American diets have been systematically depleted of omega-3 by modern farming and food processing methods.

Omega-6 EFAs are frequently added to foods though the use of common vegetable oils like corn, sunflower and safflower, however, many people are unable to properly utilize omega-6 oils because enzymes needed to metabolize these oils are hamper ed by stress, environmental toxicity or aging. An “oil change” to hemp is very important for this reason. Hemp oil is a unique plant source of a rare and valuable omega-6 EFA called gamma-linolenic acid (GLA) that is easy for the body to process and it bypasses the enzymatic blocks to allow proper omega-6 utilization. GLA is also the key regulator of T-lymphocyte functions in the immune system and is involved in cell metabolism and growth.

COMPARISION TO OTHER OILS – A MATTER OF TASTE

Flax oil is widely recognized as a valuable nutritional supplement, primarily because it contains more than 50% omega-3. But due to its rather overpowering taste and instability, it is not as desirable as a gourmet oil. “While flax oil users tend to consume it like cod-liver oil – a quick shot and then a rush for a chaser, hemp is light on the palate,” says Nutiva president John W. Roulac. Hemp oil also is more stable and has a longer shelf life than flax, due to hemp’s high content of healthy Vitamin- E antioxidants (3-times as much as flax). Thus many flax users are now choosing to either rotate or switch to hemp depending on their dietary needs.

Hemp oil’s “nutty” flavor is also an advantage over other omega-rich alternatives such as primrose, borage and fish oils that are sold mainly as supplements. Hemp’s emerald green oil is a perfect gourmet oil for use in salad dressings, pasta, veggies, sauces, dips and smoothies. It should be used as a cold oil and not for frying, which can compromise the nutritional value.

NEW GOURMET HEMP OIL SALES SIZZLE

“People have been surprised at the delicious nutty flavor of Nutiva’s new organic hemp oil,” notes Roulac, who has personally been conducting sampling demonstrations at stores throughout the Northwest. Roulac decided to target much of Nutiva’s initial marketing on the eco-conscious Pacific Northwest. Already many of the largest chains including PCC, New Seasons, PC Market of Choice and numerous co-ops and independents are getting excellent “sell through” of Nutiva Organic Hemp Oil. Close to the Microsoft headquarters, the Kirkland WA PCC store is quite pleased to offer Nutiva’s hemp oil. “It has a great nutritional profile and a unique nutty flavor that complements other foods,” says Roxanne Green of PCC. “We are selling 12 bottles a week- it’s really flying off the shelf,” adds Green.

NUTIVA – NOURISHING PEOPLE & PLANET

When customers purchase Nutiva Organic Hemp Oil, they cast a vote for a healthier world. Nutiva uses the finest non-GMO organic ingredients and donates 1% of sales to groups that promote sustainable agriculture. Founded in 1999, Nutiva offers nutritious hemp and flax food bars, hemp oil and capsules, and shelled hempseed. Nutiva’s products are offered nationwide by more than 1,000 natural food retailers, including Whole Foods Markets and Wild Oats. For more information, please call 1-800-993-4367.

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