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Press Release: Nutiva ® Introduces JUMBO Size Extra-Virgin Organic Coconut Oil

(Sebastopol , CA) Nutiva, a Northern California manufacturer of hemp food products, recently announced the introduction of its news 29 oz Organic Extra-Virgin Coconut Oil — a raw unrefined multi-purpose, cooking oil imported from the Philippines.

“We’re pleased to offer our customers a super-healthy, medium-chain fat with a delicious taste of the tropics,” said Nutiva founder and president John W. Roulac. “While most 16 oz virgin coconut oil sold in natural food stores retails for about $17-18.00, Nutiva’s new 29 oz high quality extra-virgin organic coconut oil offers close to double the volume for about the same price.”

Nutiva’s new larger size coconut oil retails for $17.99 and is packed in a 29 ounce clear PET bottle. This offers natural and specialty retailers two convenient sizes to offer health-minded organic shoppers — the company’s 15 oz and 29 oz varieties. Nutiva has been able to achieve this price break without sacrificing product quality by making improvements along their supply chain, beginning with the coconut grower extending all the way to the retail shelf, so savings can be passed on to the consumer.
Taste the Difference

How coconut oil is processed is the key to optimizing its taste, texture, color, and aroma. Within two hours of Nutiva’s coconuts being chopped, the oil is cold-pressed. Nutiva’s raw, extra-virgin Organic Coconut Oil thus look’s like a fresh white coconut, and has an aroma and pleasant taste like a fresh coconut.

On the other hand, 99 percent of the coconut oil used in cooking and body care is heavily processed. First, the coconut is chopped and left to dry in the sun for days, exposing it to oxygen. Then the meat is scooped out and sent thousands of miles to giant oil mills where the coco meat is refined, bleached, and often deodorized. The end product has a bland taste, faint aroma, and off-white color. Ironically this product is often labeled as “certified organic.”
Hydrogenated Trans Fat vs. Healing Coconut Oil

The FDA will begin requiring the labeling of “trans-fats” in 2006, and as a result the entire fat category is undergoing a review of its traditions and assumptions. Nutiva is well positioned to deliver the nourishing “good fats” in its hemp and coconut oil products, which can play a vital role in our health. Outdated assumptions, including “zero fat is good,” “tropical fats are bad,” and “lots of vegetable oils are beneficial,” are being increasingly questioned by millions of Americans.

The traditional Pacific Islander diet includes large quantities of coconut, and those who still follow this diet have a low incidence of heart disease or obesity. When a Western-style diet, including vegetable oils, replaces their traditional diet, all of the fat related diseases common in the United States begin to appear.

Besides its nutritional value, Nutiva Coconut Oil makes a luscious and soothing massage and body oil for dry or damaged skin. To discover more delicious recipes and nutritional facts, visit http://www.nutiva.com . Also consider reading The Healing Miracles of Coconut Oil, by Bruce Fife, N.D.
The Healthiest All-Purpose Cooking Oil

Why do baby formulas often include coconut oil as an ingredient? It is one of the healthiest super foods in the world, containing only 1 percent Omega-6, the fat most Americans consume in excess. Medium-chain fatty acids (MCFA) contain fewer calories than other types of fatty acids, which means that using coconut oil in place of other oils reduces a person’s caloric intake, aiding weight loss. MCFAs are also sent directly into the liver to be converted into energy, instead of stored in the body’s fat cells, like other types of fatty acids. Coconut oil is ideal as a high-heat (up to 350 degree’s) cooking oil, a “better than butter” replacement on bread and steamed veggies, or a tasty and nutritious substitute for shortening in baking. It is solid at room temperature, melts at 76 degrees and requires no refrigeration.

Nutiva Nourishes People and Planet

Nutiva is dedicated to a healthy and sustainable world for all, demonstrating its mission to nourish people and planet by using healthy organic ingredients, enriching the soil, and supporting worthy causes by donating 1 percent of sales to groups that promote sustainable agriculture. Founded in 1999, Nutiva offers nutritious organic hemp and flax food bars, hemp protein powder, hemp oil, shelled hempseed, and extra-virgin coconut oil nationwide through more than 2,500 natural food retailers, including Whole Foods Markets and Wild Oats.

Call us: (800) 993-4367 • Email us: inquiries[at]nutiva.com • Visit us: www.nutiva.com

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