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Press Release: IT’S HempShake™ PARTY TIME AT OJAI’S FARMER AND THE COOK

Ojai, Calif. – April 18, 2006 — In the new millennium, it’s hip to drink hemp— shakes, that is. And the only buzz you’ll get is the one produced by your taste buds when you experience the three new HempShake™ flavors to be sampled at a launch party at Ojai’s Farmer and the Cook café on Saturday, April 29, from noon to seven p.m.

“We worked so hard to create the HempShake™ that the idea of throwing a fun party to celebrate seems perfect,” said Nutiva Founder and CEO John W. Roulac. The new powdered organic shakes are available in Chocolate, Berry Pomegranate, and Amazon Açai. They contain nourishing superfoods such as hempseed, blueberries, pomegranates, açai and goji berries, maca root, and ramon nuts—rich not only in protein but in fiber, minerals, antioxidants, and healthful fatty acids.

The party will feature exotic dancers, including Ojai’s own Jo-Ann Terry, and music by Nathan McEuen and friends. Among the special guests will be artist Johnny Fonteyn; Seed Lady of Watts Anna Marie Carter; and Steve Levine, President of the Hemp Industry Association. Besides sampling the hemp shakes, party guests will enjoy salads and desserts made with hemp oil and hempseed. This is also a bon voyage party for Roulac, who is about to depart on a tour of the company’s American retailers.

The Farmer and the Cook, an all-organic store and café at 339 W. El Roblar Drive (one mile west of Hwy 33) in the Meiners Oaks area of Ojai, is co-owned by Steve Sprinkel, Acres USA eco-ag columnist and a 30-year veteran of organic farming.

If the Drug Enforcement Agency had had its way, there would be no HempShakes, no Nutiva, and no hemp foods or cosmetics. When Roulac and the hemp foods industry played David to the DEA’s Goliath, hemp foods prevailed in a court battle that found in 2004 that the DEA has no jurisdiction over food. Since then the industry has been thriving, and Nutiva expects its sales to surpass $6 million in 2006.

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