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Press Release: Nutiva’s Amazon Acai HempShake™ Wins US Food Award

Organic Superfood Shake Honored at 2006 Natural Product Expo Sebastopol, Calif. – October 31, 2006 – Nutiva’s Amazon Acai HempShake™ was voted by natural food retailers as the best new supplement at the 2006 Natural Product Expo. Show held in Baltimore, Maryland. Nutiva founder and CEO John W. Roulac commented, “I wish to thank all our retailer partners who continue to believe in the value of hemp for people and the planet. This is award is particularly gratifying after the many challenges Nutiva has faced in pioneering hemp foods since 1999.” The Natural Products Expo East (http://www.expoeast.com), held October 5-7 2006 is the largest organic and natural food show on the east coast, displaying the latest products from more than 1700 exhibitors. Over twenty-three thousand attendees made this year’s show another record-breaking event. Hemp foods were a powerful force at the show, with four hemp brands as finalist’s for best new products, including French Meadow Bakery, Living Harvest, Ruth’s Hemp Foods, and Nutiva. This is Nutiva’s second HempShake award this year, after winning best new food and drink at a U.K. natural food show last month. In 2003, Nutiva won the same award for it’s Organic Hemp Protein powder. In addition to the Amazon Açai, the organic superfood drink mix is available in Chocolate and Berry Pomegranate flavors. Nutiva’s 16-ounce HempShake™ containers retail at natural food stores for $21.99 while its 1.1-ounce single-serve packets sell for $2.19. The certified-organic powdered shakes contain nourishing superfoods including hemp, blueberries, pomegranates, açai and goji berries, maca root, and ramon nuts, that are rich not only in protein but fiber, minerals, antioxidants, and healthful fatty acids. Hemp protein contains 66 percent edestin, which is easier to digest than soy and, unlike most soy protein, is not processed with hexane solvents. As part of its commitment to a more sustainable world, the company has chosen not to include scoops in its shakes. The resulting savings are being donated to support healthcare for families including those living in the Lakota Nation. About Nutiva: Since 1999 Nutiva has been demonstrating its mission to nourish people and planet by providing delicious organic superfoods and contributing to a healthy and sustainable world for all. The company offers organic HempShake™, Hempseed, Hemp Bars, Hemp Protein, Hemp Oil, and Coconut Oil through 4500 US, U.K., and Canadian natural food retailers, including Whole Foods Market, Wild Oats Markets, and The Vitamin Shoppe. Nutiva expresses its corporate citizenship by donating 1 percent of all sales to sustainable-agriculture groups. Call us: (800) 993-4367 • Email us

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