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Founder John W. Roulac

Background:

From the age of three, John was blessed to spend his summers playing among the tide pools and forests of the Pacific Northwest. When a truck driver dumped nuclear waste nine miles from the Roulac home, John began his central life journey–to study natural systems and discover practical solutions to pressing environmental challenges.

As an avid street basketball player, he learned to incorporate the use of natural foods, yoga, and acupuncture as ways to improve his game and overall health.

John has been a passionate advocate of holistic living for more than twenty years, working in the areas of whole foods, natural healing, organic farming, forestry, water and energy conservation, recycling and composting, and hemp agriculture. Founding Nutiva was a natural extension of John’s dream of a society that places people above profits, one where access to wholesome and organic food is a God-given right for people everywhere.

MEDIA – Click here for a short version of John Roulac’s bio.

STORE - Click to learn more about our hemp seed or coconut oil products.

Founded three successful businesses:

1999 – Nutiva

Introduced America’s first hempfood bar and successfully challenged the US DEA’s attempt to embargo legal hemp foods. Today Nutiva is America’s leading hemp foods brand.

1994 – Hemptech

Hemptech.com was a leading portal site for the industry with news and hemp products directory and published six books and reports on hemp.

1987-Harmonious Technologies

Harmonious Technologies helped jump start the modern day home composting movement, with educational programs and sales of compost bins to government agencies. In 1991, Seattle was the only US municipality providing compost bins to its residents. Despite initial resistance by government agencies, Roulac’s “compost evangelism” helped convinced 700 municipalities to distribute home compost bins to residents. By 2006, over 3 million compost bins have been distributed to American homes via these programs.

Founding member of four non-profits:

1997- Fiber Futures

Fiber Futures produced an international conference, trade and fashion show highlighting sustainable ag fibers of hemp, flax, bamboo, organic cotton, and sisal.

1996- North American Industrial Hemp Council

A coalition of industry, agriculture, academia, entrepreneurs and researchers working to re-commercialize industrial hemp.www.naihc.org.

Back in time-read about the 1996 Visalia, California hemp conference in California’s San Joaquin Valley by John W Roulac.

1990- Forest Forever

This forest protection group placed the California Forest Protection Act of 1990 or Prop 130 on the California ballot in 1990. Raised 6 million dollars in campaign funds to ban clear cutting of California forests, and to protect Headwaters forests. Timber industries spend over 50 million dollars and defeated Prop 130 on a close 52.7% to 47.3% vote

1989 – Arroyo Seco Council

This Pasadena California watershed group works to improve the health of the Arroyo Seco watershed that runs through the San Gabriel Mountains, and the Rose Bowl. The council produced Southern California’s largest Earthday festival- the 1990 Arroyo Seco Earth Day (40,000+ attendees) and planted hundreds of endangered native oak trees with student participation.

Board of Directors:

North American Industrial Hemp Council 1997-2001

California Composting Council 1994

Eco-home 1987-1989

Author:

1999- Hemp Foods & Oils for Health: Your Guide to Cookng, Nutrition, and Body Care

1997- Hemp Horizons: The Comeback of the Worlds’ Most Promising crop

1995- Industrial Hemp : Practical products- Paper to Fabric to Cosmetics

1991- Backyard Composting : Your Complete Guide to Recycling Yard Clippings (850,000 books sold; worlds’ #1 best selling book on composting)

Media Coverage:

Roulac is a recognized expert in composting and industrial hemp and is widely quoted in the media ranging from Wired Magazine to the Los Angeles Times to the Wall Street Journal.

He has been interviewed on over 150 radio programs and is often used by the media for technical editing and fact checking on industrial hemp articles (i.e. Time Magazine, Audubon Magazine, National Geographic Canada, etc)

Looking for a Way to Eat Right Without Giving Up Flavor?

Many people are becoming more aware of the importance of eating well and leading a healthy lifestyle, but aren't sure exactly how to incorporate this into their own routine. Contrary to popular belief, eating well doesn't have to mean a drastic overhaul of how you cook.

It also doesn't mean that you have to compromise on taste or texture.

With just a few simple additions to your cooking methods and daily diet, you can start eating more healthily while enjoying every last bite. Nutiva is proud to offer an extensive range of healthy, delicious hemp foods and virgin coconut oil products that make it easier than ever to start eating right.

Try Unrefined Coconut Oil for Better Taste and Better Health

For example, Nutiva's extra-virgin coconut oil is not only good for you, but it's an excellent addition to any kitchen. Our virgin coconut oil is unrefined, unbleached and unfermented, giving it a light taste, pleasant aroma and pure white color. Our coconut oil is also unhydrogenated, eliminating the unhealthy fats found in hydrogenated oils. For centuries, people have cherished coconut oil for its beautiful flavor, and it has widely been used in cooking throughout the world.

Looking for Coconut Butter or Coconut Cream?

Coconut Manna™ is creamy whole coconut that will delight people looking for coconut butter, coconut cream, coconut oil butter and coconut body butter. Coconut Manna™ is a delicious whole food, made of pure, dried coconut flesh which will “melt in your mouth.”

Why Choose Nutiva's Unrefined Coconut Oil?

What makes Nutiva's virgin coconut oil so special? Much of the magic lies in the way the oil is processed. Within several hours of the coconuts being chopped, the meat is cold-pressed, unlike other varieties of coconut oil which can be left for more than 10 hours before pressing. Nutiva's approach preserves as much of the oil's natural color, flavor and aroma, giving you the best results for any use.

Why Virgin Coconut Oil is Good for You

Unrefined coconut oil doesn't just taste better, it's better for you. With around 50% lauric acid content (an acid also found in mother's milk), it helps support a healthy metabolism and is being researched for its ability to protect against fungus, bacteria and viruses. The benefits of coconut oil's lauric acid are so strong, it is often added to baby formula to help infants develop strong and healthy systems.

Consider also the fact that Pacific Islanders long used coconut as a staple of their diets. Those who still subscribe to a coconut-rich diet display low incidences of heart disease or obesity. Those who switch to more "Western" ingredients, such as Omega-6 laden vegetable oils, often show a remarkable increase in these illnesses and other health problems.

Experience the Versatility of Virgin Coconut Oil

Of course, coconut oil can be used in other ways as well. Coconut oil is often used in skin creams and lotions for its ability to moisturize and nourish the skin. Whether you want a healthy replacement for vegetable and animal fat for your cooking, or are simply looking for better options in your daily skin care regime, choose Nutiva's unrefined virgin coconut oil.

With its healthy properties, excellent taste and beautiful aroma, unrefined coconut oil from Nutiva is the perfect solution.

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