September 15th, 2003

FOR IMMEDIATE RELEASE
Contact: Michael LeBel, (207) 563-7695

Nutiva Wins Best New Product Award at Top Natural Product Industry Trade Show

Sebastopol, CA – On September 7, 2003, New Hope Media announced that Nutiva Organic Hemp Protein Powder is the winner of the New Product Showcase Award in the supplements category. The industry’s largest trade event with more than 4,000 booths, Natural Product Expo East was hosted by New Hope Media in Washington DC on September 5-7, 2003. Nutiva’s New Product Showcase Award is based on voting by the many natural product retailers attending the show and outperformed more than 300 other products vying for the prize.

"This is the first time a hemp supplement or food has ever won an award in the US, and it is another sign that hemp nutrition is gaining strong market acceptance," says Nutiva founder and president John W. Roulac. Nutiva’s Organic Hemp Protein Powder is a whole food supplement containing 37% protein, 43% fiber, 0% net carbohydrates, 9% beneficial fats (omega-3, -6, and -9 plus GLA), chlorophyll, vitamin E and iron. "We’re very excited about this award and believe that it is just the beginning of new organic hemp-based protein products succeeding in the natural food marketplace," states Roulac. Based in Northern California, Nutiva makes one of the only protein powders on the market that proudly displays the USDA organic symbol. Hemp’s superior 66% edistin and 33% albumin protein structure is the highest in the plant kingdom.

NUTIVA - NOURISHING PEOPLE AND PLANET
Nutiva is dedicated to a healthy and sustainable world for all, demonstrating its mission to nourish people and planet by using healthy organic ingredients, enriching the soil, and supporting worthy causes by donating 1% of sales to groups that promote sustainable agriculture. Founded in 1999, Nutiva offers nutritious organic hemp and flax food bars, hemp protein powder, hemp oil and oil capsules, and shelled hempseed nationwide through more than 1,800 natural food retailers, including Whole Foods Markets and Wild Oats. Hempseed is the world's most nutritious seed--a rich source of Omega-3, GLA, vitamin E, and protein. For more information, visit http://www.nutiva.com or contact us at (800) 993-4367.