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The Nutiva Story

Bringing Passionate Ideals to the Marketplace

Nutiva began in 1999 as an idea in the mind of John W. Roulac, the author of successful books on home composting and industrial hemp. With his best-selling book Backyard Composting (over a million copies sold) and setting up of 700 municipal home-composting programs, John had jumpstarted the modern home-composting movement in the early 1990s.

Popularizing Hemp Foods

hemp food

Nutiva introduced America’s first hemp food bar Nutiva introduced America’s first hemp food bar [lose the photo of the bar] at a time when the ecological benefits and extraordinary nutritional value of hemp foods were little known. The hemp bars earned Nutiva a welcome place on the shelves of health food stores across the nation. Nutiva then went on to introduce other superfoods such as hemp oil, shelled hemp seeds, and hemp protein powder—named Best New Supplement at the Natural Products Expo Show in Washington, DC, the year it debuted.

Defusing Government Backlash
Nutiva’s success in the marketplace sparked a government backlash based on prejudice and misinformation dating from the 1930s. In 1999 drug enforcement and US Customs agencies seized hemp food shipments from Canada in the mistaken belief that hemp foods were drug-related. In a unified effort with customers and the entire industrial hemp industry, Nutiva launched a grassroots campaign and a challenge in the courts that resulted in the end of the government embargo and cleared the way for hemp foods to appear on grocery shelves across the nation.

In recognition of Nutiva’s victory in this David vs. Goliath struggle, Fast Company magazine honored our company in March 2005. And in 2009, Inc. Magazine selected Nutiva as one of the year’s fastest-growing companies.

field_altNutiva continues to innovate with organic superfoods, including our Coconut Manna™, centrifuged Raw Coconut Oil, and Chia Seeds, all of which have unique health benefits.

From 2002 to 2010, Nutiva’s sales grew by a factor of ten. Our products are offered in 6,000 natural food stores and supermarkets in the US, Canada, Mexico, and Europe, as well as through this website.

A Values-driven Business
Nutiva brings higher standards of quality and ethics to the food industry. As John Roulac says, “We realize that making a reasonable profit enables the company to grow, yet profits can’t be placed above the health and welfare of people or the planet.”

Nutiva was one of the first food companies to place the Non-GMO (Genetically Modified Organism) symbol on its labels.

As an expression of its corporate citizenship, Nutiva donates 1 percent of its sales to organizations that promote sustainable agriculture, such as the Cornucopia Institute, Vote Hemp, and the Watts Garden Club.


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    • Recipes
    • Recipes

      Indonesian Carrot Soup

      April 30, 2010

      3 Tbsps olive oil
      4 whole garlic cloves, peeled (I omitted)
      1 Tbsp minced fresh ginger (I used closer to 2 tablespoons)
      2 ribs celery
      3 lbs carrots, peeled and sliced
      2 tsp ground yellow curry powder
      2 tsp ground corinader
      1 tsp ground cumin
      ½ tsp crushed red pepper flakes
      8 C vegetables stock
      ½ C sherry
      ½ C honey
      2 cans (16 oz each) coconut [...]

      Read the full article →

      Red Bean Soup with Coconut Milk and Tapioca

      April 30, 2010

      Ingredients
      ½ C tapioca (sago pearls)
      1 C red beans (soaked in water over night)
      1 can coconut milk
      1 slab of rock sugar
      2 Tbsp of condensed milk
      ½ orange peel (try to remove piths if possible); cut into 2 pieces
      Directions
      1. Soak red beans in water over night – the beans should double in size
      2. Bring a large pot [...]

      Read the full article →

      Vanilla Oatmeal with Pan-Fried Cinnamon Apples

      April 30, 2010

      The night before, in a glass bowl:
      3 C of oatmeal
      3 C of filtered water
      3 Tbsp whey, lemon juice, whole yogurt, buttermilk, apple cider vinegar, or other acid
      1 tsp sea salt
      Cover with a towel and let soak between 12-24 hours.
      In the morning, in a cast iron skillet:
      ½ C (1 stick) butter or coconut oil
      3-4 peeled [...]

      Read the full article →
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  • Looking for a Way to Eat Right Without Giving Up Flavor?

    Many people are becoming more aware of the importance of eating well and leading a healthy lifestyle, but aren't sure exactly how to incorporate this into their own routine. Contrary to popular belief, eating well doesn't have to mean a drastic overhaul of how you cook.

    It also doesn't mean that you have to compromise on taste or texture.

    With just a few simple additions to your cooking methods and daily diet, you can start eating more healthily while enjoying every last bite. Nutiva is proud to offer an extensive range of healthy, delicious hemp foods and virgin coconut oil products that make it easier than ever to start eating right.

    Try Unrefined Coconut Oil for Better Taste and Better Health

    For example, Nutiva's extra-virgin coconut oil is not only good for you, but it's an excellent addition to any kitchen. Our virgin coconut oil is unrefined, unbleached and unfermented, giving it a light taste, pleasant aroma and pure white color. Our coconut oil is also unhydrogenated, eliminating the unhealthy fats found in hydrogenated oils. For centuries, people have cherished coconut oil for its beautiful flavor, and it has widely been used in cooking throughout the world.

    Looking for Coconut Butter or Coconut Cream?

    Coconut Manna™ is creamy whole coconut that will delight people looking for coconut butter, coconut cream, coconut oil butter and coconut body butter. Coconut Manna™ is a delicious whole food, made of pure, dried coconut flesh which will “melt in your mouth.”

    Why Choose Nutiva's Unrefined Coconut Oil?

    What makes Nutiva's virgin coconut oil so special? Much of the magic lies in the way the oil is processed. Within several hours of the coconuts being chopped, the meat is cold-pressed, unlike other varieties of coconut oil which can be left for more than 10 hours before pressing. Nutiva's approach preserves as much of the oil's natural color, flavor and aroma, giving you the best results for any use.

    Why Virgin Coconut Oil is Good for You

    Unrefined coconut oil doesn't just taste better, it's better for you. With around 50% lauric acid content (an acid also found in mother's milk), it helps support a healthy metabolism and is being researched for its ability to protect against fungus, bacteria and viruses. The benefits of coconut oil's lauric acid are so strong, it is often added to baby formula to help infants develop strong and healthy systems.

    Consider also the fact that Pacific Islanders long used coconut as a staple of their diets. Those who still subscribe to a coconut-rich diet display low incidences of heart disease or obesity. Those who switch to more "Western" ingredients, such as Omega-6 laden vegetable oils, often show a remarkable increase in these illnesses and other health problems.

    Experience the Versatility of Virgin Coconut Oil

    Of course, coconut oil can be used in other ways as well. Coconut oil is often used in skin creams and lotions for its ability to moisturize and nourish the skin. Whether you want a healthy replacement for vegetable and animal fat for your cooking, or are simply looking for better options in your daily skin care regime, choose Nutiva's unrefined virgin coconut oil.

    With its healthy properties, excellent taste and beautiful aroma, unrefined coconut oil from Nutiva is the perfect solution.