Press Releases

Nutiva Addresses Surging Demand for Organic Chia

Despite 500% sales increase, leading organic chia seed brand shifts product mix to alleviate agricultural stress in South America

(Oxnard, Calif. – May 9, 2012)  Nutiva®, the world’s leading brand of organic hemp foods, coconut oil, and chia seeds, announced today its response to the worldwide shortage of organic chia due to unexpected weather conditions in South America and increased mainstream market demand.  Effective immediately, Nutiva will suspend all sales of its organic bulk 3lb and 10lb chia sizes until further notice, and will focus efforts on its 14 oz size—allowing for continued direct to consumer availability.

Organic chia, an ancient healing ingredient that is the plant world’s number-one source of omega-3, has more antioxidants than blueberries and is a good source of fiber, has seen a dramatic increase in popularity in recent months, spurred by the media’s megaphone touting its health benefits.  In the past year alone, demand for Nutiva’s organic chia seed has increased five-fold, making the company America’s fastest-growing chia seed brand and the world’s leading certified-organic chia seed brand.

Said John W. Roulac, Nutiva founder and CEO, “When we added organic chia to our superfood family 18 months ago, I did a lot of educating on its benefits and how it’s consumed, and at the time only a very small market was interested.  I don’t think anyone could have predicted the position we are in today.  The bottom line is the nascent organic chia industry in South America is quite small, and struggling to meet demand. We have to react in real time to a global problem that’s effecting farmers while continuing to sell a product without sacrificing the integrity of its ingredients.” [click to continue…]

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Nutiva Goes 100% Organic

Leading superfood innovator shows dedication to high standards with all foods now organic; also donates $300,000 to sustainable farming Initiatives and launches hip-hop hemp video

(Oxnard, Calif.) March 6, 2012 – Nutiva is the only hemp food brand offering every item as certified-organic, while other brands claim to be sustainable yet still use chemical fertilizers with their downstream impacts.

Hempseed is protein-rich, loaded with fiber and omega fatty acids, and is naturally non-gluten. An extremely nutrient-dense superfood derived from a versatile plant used for thousands of years, hemp is at the core of the Nutiva product family, which now features 18 certified-organic hemp SKUs, including Hempseed, Hemp Oil, HempProtein, and HempShakes.

Said John W. Roulac, Nutiva founder and CEO, “Since 1999 Nutiva has been dedicated to nourishing people and the planet—while providing great-tasting nutritious foods. Being all organic is a big milestone for us, further establishing our leadership in the organic superfood space and allowing us to remain true to our core values.”

Bringing Awareness with a Hemp Music Video

Nutiva is about to introduce its much-anticipated “Hemp Can Save the World” music video, sung by hip-hop artists the Luminaries and produced by Elevate Films, at Nutiva.com/hempcan and at this month’s Natural Products Expo West (Booth 2223). [click to continue…]

Nutiva Named a Fastest-Growing Company by Inc. Magazine for Third Consecutive Year

Nutiva® Named a Fastest-Growing Company
by Inc. Magazine for Third Consecutive Year

(Oxnard, Calif.) September 21, 2011 – Nutiva®, the world’s leading brand of organic hemp, coconut, and chia foods, has once again been named one of the fastest-growing companies in the United States on Inc. magazine’s 2011 500/5000 list. Nutiva® was previously accorded this honor in 2009 and 2010.

Sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakes®, Chia Seed https://store.nutiva.com/chia-seed/, and Extra-Virgin Coconut Oil have been growing rapidly, with total sales growth at 44 percent annually since 2005. Nutiva® founder and CEO John W. Roulac comments, “Nutiva’s accelerating growth demonstrates the strong demand for healthful, organic superfoods. We are also proud of hiring twenty-five additional people in the past year.” With its recent surge in sales, Nutiva has become one of the fastest-growing food companies in not only the United States but also the world.

Chia the Next Hot Ancient Food Crop [click to continue…]

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Nutiva featured in Bloomberg as it rolls out Organic Hemp campaign

(Oxnard, Calif. ~ March 8, 2011) New York’s leading financial publication, Bloomberg, recently covered the rise of the values-driven organic food brand, Nutiva, in the article, “Nutiva Challenges DEA, Embraces Hemp” at Bloomberg.com. An excerpt from the article: “In August 1999, the U.S. Customs Service… seized a Canadian hemp-food exporter’s truck with 20 tons of hemp seeds entering Detroit from Ontario. Confident the seizure was bogus, Roulac, a buoyant serial entrepreneur and bestselling author of ‘Backyard Composting,’ refused to capitulate. Instead of handing his hemp to the DEA, he helped launch a public relations campaign with all 200 members of the trade group Hemp Industries Assn. to turn popular opinion against the DEA’s move.”

The Oxnard, California-based firm has been on a growth spurt, with sales set to triple in three years. Last month Nutiva hired five people in one week, and with sales on track to break $24M in 2011 (double the company’s sales for 2010), the firm is rapidly evolving into one of the top-tier organic brands. As healthy eating becomes a national priority, Nutiva is becoming a household name for organic superfoods of hemp, coconut, and chia.

Amid its success, Nutiva is working to maintain the core values that helped guide the company in its early years. As a strong advocate of organic foods, Nutiva has introduced a new initiative, “How Organic is Your Hemp Brand?” Nutiva founder and CEO, John W. Roulac, commented, “Nutiva celebrates the goodness of organics, and we want this message spread far and wide.”

Natural food retailers have welcomed the campaign. Maria Arcara of the Sacramento, CA Natural Foods Co-op said, “Nutiva’s  ’How organic is your hemp brand?’ campaign really drives home the benefits to our planet when we buy organic hemp. It’s important to support companies that are conscientious about their impact on the earth.” [click to continue…]

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NUTIVA PLEDGES $25,000 FOR LAWSUIT CHALLENGING USDA’S APPROVAL OF MONSANTO’S GENETICALLY ENGINEERED ALFALFA

(Oxnard, Calif. ~ February 14, 2011)

Last month the United States Department of Agriculture (USDA) announced the deregulation of Monsanto’s genetically engineered, Roundup Ready Alfalfa. This allows unlimited, nationwide commercial planting of the crop, a decision profoundly disappointing to the organic community and one that promises an epic battle to determine the future of organic foods in North America. The Center for Food Safety (CFS) is bringing suit to oppose this decision. CFS, a nonprofit organization, representing 180,000 members across the nation, is focused on curbing the use of harmful food production technologies and promoting organic agriculture. CFS Executive Director Andrew Kimbrell said, “CFS’s legal team is the organic community’s last line of defense against this GMO threat to farmers and consumer choice.”  Nutiva has pledged $25,000 to CFS in support of this litigation.

With Organic Foods Endangered, Who Will Take a Stand Against Monsanto?

Nutiva® founder and CEO, John W. Roulac, comments on the deregulation, “Nutiva is concerned about the impact that genetically modified organisms are having on our natural world and human health.  Since its inception in 1999, Nutiva has exclusively sourced non-GMO ingredients.” According to Roulac, the impending massive spring 2011 planting of Monsanto GMO alfalfa seed could contaminate vast acres of organic food production. “Now is the time for every corporation that has profited from the organic movement to unite and stop Monsanto. Who else will step forward to protect the sacred natural order for future generations?” If Nutiva, a modest company in a land of large organic firms, can contribute $25,000, what will the largest organic dairy brands, international retailers and distributors do to join in the fight? Nutiva is encouraging all organic advocates to add their financial support to these legal efforts. Roulac is no stranger to taking on specials interests. In 2002, Nutiva, in cooperation with Dr. Bronner’s Magic Soaps, the Hemp Industries Association and Nature’s Path, successfully sued the DEA to establish the rights of Americans to consume hemp foods.

Can Organics Coexist with GMO Alfalfa?

In the view of CFS, if the biotech industry achieves market dominance in numerous crops, the majority of organic foods will be genetically contaminated with foreign genetic material through pollen drift and accidental comingling. Said David Lively, a board member of the Organic Seed Alliance, “The reality is simple: When farmers lose the genetic purity of their seed, they lose their freedom to operate free of GE contamination.” A genetically engineered (GE) or genetically modified organism (GMO) is created in a laboratory process whereby DNA genes of one species, which may come from bacteria, viruses, insects, or animals, are artificially inserted into genes of an unrelated plant or animal. In 2009, the American Academy of Environmental Medicine (AAEM) stated, “. . . studies indicate serious health risks associated with GMO food.“  These risks include the chance of infertility, immune problems, accelerated aging, faulty insulin regulation and changes in major organs and the gastrointestinal system. [click to continue…]

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Coconut Oil Price Increase

Post image for Coconut Oil Price Increase

Nutiva is now raising prices on select Coconut Oil SKU’s.  This price increase will effect our larger sized: 54 oz, 1 gallon and 5 gallon products.
For now we intend to hold the line on the 15 0z and 29 oz sizes.

The world price of coconut oil has more than doubled in the past 18 months.

We suggest people consider buying in larger bulk sizes, to help offset some of the price increases.

The rising prices are due to many trends including Drought, Climate Change, Surging Demand for Coconut Products, Fed Policy and “Hot Money”, and Food Inflation.

1. Weather-The major coconut-growing regions of the Philippines, Thailand, and Sri Lanka, have experienced dry weather, resulting in about a 30% decline in tree-nut production. This might improve in the latter half of 2011, but it’s still uncertain. Additionally, poor weather conditions in Australia and South America, has affected other crops–driving up many commodities. Expect to see many more    weather-related issues impact food production. For example western Canada has seen record snow levels this winter. Canadian farmers are concerned the ground will be so wet in late spring due to flooding conditions from snow that many crops won’t get planted. One aspect of climate change to note: extreme weather may well become more common as CO-2 levels rise–and our rain forests are “clear cut”.

2. Demand –There’s a world-wide rising demand for cooking oils, including soy, palm, and coconut oils. Plus the huge surge in sales of coconut water and coconut milk is creating more demand for all coconut products.

3. “Hot Money”- The US Federal Reserve Bank is undertaking the unprecedented act of printing trillions of US Dollars–for loans to large banks and hedge funds. These    funds are not for building US factories or infrastructure. Instead they are being invested in the “speculation” of commodities and other investments. With the historic collapse of the real-estate boom continuing to gain speed, the Fed hopes inflation will stem the red ink of price declines. We have created a true “casino economy”. As Rep. Ron Paul has reminded Americans many times, our founding fathers–George Washington and Thomas Jefferson–warned us never to hand over the keys to the money-printing presses to foreign bankers. With the formation in 1913 of the Federal Reserve, we lost control of our economy and have paid dearly since. [click to continue…]

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