Press Releases

Nutiva Named a Fastest-Growing Company by Inc. Magazine for Third Consecutive Year

Nutiva® Named a Fastest-Growing Company
by Inc. Magazine for Third Consecutive Year

(Oxnard, Calif.) September 21, 2011 – Nutiva®, the world’s leading brand of organic hemp, coconut, and chia foods, has once again been named one of the fastest-growing companies in the United States on Inc. magazine’s 2011 500/5000 list. Nutiva® was previously accorded this honor in 2009 and 2010.

Sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakes®, Chia Seed https://store.nutiva.com/chia-seed/, and Extra-Virgin Coconut Oil have been growing rapidly, with total sales growth at 44 percent annually since 2005. Nutiva® founder and CEO John W. Roulac comments, “Nutiva’s accelerating growth demonstrates the strong demand for healthful, organic superfoods. We are also proud of hiring twenty-five additional people in the past year.” With its recent surge in sales, Nutiva has become one of the fastest-growing food companies in not only the United States but also the world.

Chia the Next Hot Ancient Food Crop [click to continue…]

Nutiva featured in Bloomberg as it rolls out Organic Hemp campaign

(Oxnard, Calif. ~ March 8, 2011) New York’s leading financial publication, Bloomberg, recently covered the rise of the values-driven organic food brand, Nutiva, in the article, “Nutiva Challenges DEA, Embraces Hemp” at Bloomberg.com. An excerpt from the article: “In August 1999, the U.S. Customs Service… seized a Canadian hemp-food exporter’s truck with 20 tons of hemp seeds entering Detroit from Ontario. Confident the seizure was bogus, Roulac, a buoyant serial entrepreneur and bestselling author of ‘Backyard Composting,’ refused to capitulate. Instead of handing his hemp to the DEA, he helped launch a public relations campaign with all 200 members of the trade group Hemp Industries Assn. to turn popular opinion against the DEA’s move.”

The Oxnard, California-based firm has been on a growth spurt, with sales set to triple in three years. Last month Nutiva hired five people in one week, and with sales on track to break $24M in 2011 (double the company’s sales for 2010), the firm is rapidly evolving into one of the top-tier organic brands. As healthy eating becomes a national priority, Nutiva is becoming a household name for organic superfoods of hemp, coconut, and chia.

Amid its success, Nutiva is working to maintain the core values that helped guide the company in its early years. As a strong advocate of organic foods, Nutiva has introduced a new initiative, “How Organic is Your Hemp Brand?” Nutiva founder and CEO, John W. Roulac, commented, “Nutiva celebrates the goodness of organics, and we want this message spread far and wide.”

Natural food retailers have welcomed the campaign. Maria Arcara of the Sacramento, CA Natural Foods Co-op said, “Nutiva’s  ’How organic is your hemp brand?’ campaign really drives home the benefits to our planet when we buy organic hemp. It’s important to support companies that are conscientious about their impact on the earth.” [click to continue…]

NUTIVA PLEDGES $25,000 FOR LAWSUIT CHALLENGING USDA’S APPROVAL OF MONSANTO’S GENETICALLY ENGINEERED ALFALFA

(Oxnard, Calif. ~ February 14, 2011)

Last month the United States Department of Agriculture (USDA) announced the deregulation of Monsanto’s genetically engineered, Roundup Ready Alfalfa. This allows unlimited, nationwide commercial planting of the crop, a decision profoundly disappointing to the organic community and one that promises an epic battle to determine the future of organic foods in North America. The Center for Food Safety (CFS) is bringing suit to oppose this decision. CFS, a nonprofit organization, representing 180,000 members across the nation, is focused on curbing the use of harmful food production technologies and promoting organic agriculture. CFS Executive Director Andrew Kimbrell said, “CFS’s legal team is the organic community’s last line of defense against this GMO threat to farmers and consumer choice.”  Nutiva has pledged $25,000 to CFS in support of this litigation.

With Organic Foods Endangered, Who Will Take a Stand Against Monsanto?

Nutiva® founder and CEO, John W. Roulac, comments on the deregulation, “Nutiva is concerned about the impact that genetically modified organisms are having on our natural world and human health.  Since its inception in 1999, Nutiva has exclusively sourced non-GMO ingredients.” According to Roulac, the impending massive spring 2011 planting of Monsanto GMO alfalfa seed could contaminate vast acres of organic food production. “Now is the time for every corporation that has profited from the organic movement to unite and stop Monsanto. Who else will step forward to protect the sacred natural order for future generations?” If Nutiva, a modest company in a land of large organic firms, can contribute $25,000, what will the largest organic dairy brands, international retailers and distributors do to join in the fight? Nutiva is encouraging all organic advocates to add their financial support to these legal efforts. Roulac is no stranger to taking on specials interests. In 2002, Nutiva, in cooperation with Dr. Bronner’s Magic Soaps, the Hemp Industries Association and Nature’s Path, successfully sued the DEA to establish the rights of Americans to consume hemp foods.

Can Organics Coexist with GMO Alfalfa?

In the view of CFS, if the biotech industry achieves market dominance in numerous crops, the majority of organic foods will be genetically contaminated with foreign genetic material through pollen drift and accidental comingling. Said David Lively, a board member of the Organic Seed Alliance, “The reality is simple: When farmers lose the genetic purity of their seed, they lose their freedom to operate free of GE contamination.” A genetically engineered (GE) or genetically modified organism (GMO) is created in a laboratory process whereby DNA genes of one species, which may come from bacteria, viruses, insects, or animals, are artificially inserted into genes of an unrelated plant or animal. In 2009, the American Academy of Environmental Medicine (AAEM) stated, “. . . studies indicate serious health risks associated with GMO food.“  These risks include the chance of infertility, immune problems, accelerated aging, faulty insulin regulation and changes in major organs and the gastrointestinal system. [click to continue…]

Coconut Oil Price Increase

Post image for Coconut Oil Price Increase

Nutiva is now raising prices on select Coconut Oil SKU’s.  This price increase will effect our larger sized: 54 oz, 1 gallon and 5 gallon products.
For now we intend to hold the line on the 15 0z and 29 oz sizes.

The world price of coconut oil has more than doubled in the past 18 months.

We suggest people consider buying in larger bulk sizes, to help offset some of the price increases.

The rising prices are due to many trends including Drought, Climate Change, Surging Demand for Coconut Products, Fed Policy and “Hot Money”, and Food Inflation.

1. Weather-The major coconut-growing regions of the Philippines, Thailand, and Sri Lanka, have experienced dry weather, resulting in about a 30% decline in tree-nut production. This might improve in the latter half of 2011, but it’s still uncertain. Additionally, poor weather conditions in Australia and South America, has affected other crops–driving up many commodities. Expect to see many more    weather-related issues impact food production. For example western Canada has seen record snow levels this winter. Canadian farmers are concerned the ground will be so wet in late spring due to flooding conditions from snow that many crops won’t get planted. One aspect of climate change to note: extreme weather may well become more common as CO-2 levels rise–and our rain forests are “clear cut”.

2. Demand –There’s a world-wide rising demand for cooking oils, including soy, palm, and coconut oils. Plus the huge surge in sales of coconut water and coconut milk is creating more demand for all coconut products.

3. “Hot Money”- The US Federal Reserve Bank is undertaking the unprecedented act of printing trillions of US Dollars–for loans to large banks and hedge funds. These    funds are not for building US factories or infrastructure. Instead they are being invested in the “speculation” of commodities and other investments. With the historic collapse of the real-estate boom continuing to gain speed, the Fed hopes inflation will stem the red ink of price declines. We have created a true “casino economy”. As Rep. Ron Paul has reminded Americans many times, our founding fathers–George Washington and Thomas Jefferson–warned us never to hand over the keys to the money-printing presses to foreign bankers. With the formation in 1913 of the Federal Reserve, we lost control of our economy and have paid dearly since. [click to continue…]

Press Release: Oct 7, 2010 – Nutiva Hires Organic-Food Veteran Dale Holden as its New National Sales Manager

Nutiva®Hires Organic-Food Veteran Dale Holden
As Its New National Sales Manager

(Santa Paula, Calif. ~ October 7, 2010)  With organic hemp and coconut superfoods showing strong demand and sales growing at a 41% annual clip, Nutiva® is pleased to announce the hire of Dale Holden as its National Sales Manager.

“Dale brings a wealth of skill and industry knowledge to Nutiva®,” says CEO and founder John W. Roulac. “Nutiva® is committed to bringing aboard the best talent to help grow its corporate ‘tribe,’ and as a strong advocate for plant-based nutrition, Dale is a perfect fit to help take the company to the next level.”

Dale Holden has more than 30 years of experience in the natural-foods industry. For the last 4½ years, he was National Sales Manager for Follow Your Heart, a leading manufacturer of vegetarian foods. “I’ve had the opportunity to also work with Mountain People’s Warehouse (UNFI), Wild Oats, and White Wave — and to be part of their explosive growth with all its challenges and successes,” says Holden. “I look forward to joining the Nutiva® team and contributing to the exciting expansion of the Nutiva® brand.”

Based on SPINS industry data, Nutiva® is the number-one-selling brand of coconut oil, hemp oil, hempseed, and hemp protein.

New Products Keep It Exciting

Nutiva® has built its brand reputation by offering innovative healthy foods. When founder John W. Roulac was pondering what new superfood he should next introduce and champion, he chose the mighty chia seed, an ancient staple of the Aztecs. Chia is gaining much interest due to its ideal omega-3, protein, fiber, and antioxidant levels. It can enhance smoothies, cereals, baked goods, and many other everyday dishes.

This fall, the company is rolling out Coconut Manna™, a whole-food spread made of dried, whole coconut flesh. The creamy coconut product contains 9% protein, 12% fiber, and 63% nourishing fats, and will serve as a delicious ingredient in smoothies, sauces, and desserts.

Education Is Key

Nutiva® keeps growing the market for these traditional foods, using web tools to teach the importance of organic farming, solar energy,  hemp buildings, and the nutritional benefits of its hemp, coconut, and chia foods. Viewers of the company’s YouTube video have exceeded 50,000, and the Nutiva® Facebook and Twitter platforms are rapidly growing. The firm aims to make it easy for consumers to discover fun ways to use its organic Coconut Oil, Coconut Manna™, Hemp Oil, Hempseed, Hemp Protein, HempShakes®, and Chia Seeds.

For Roulac, the author of four books on hemp and composting, education is nothing new. “I’m passionate,” he declares, “about doing my part to create a more healthy and sustainable world.” Roulac adds that Nutiva® is proud to be part of the industry’s Non-GMO Project, which helps to insure the integrity of organic foods by banning genetically modified organisms from organic certification.

Press Release: Oct 4, 2010 – Inc. Magazine Names Nutiva a Fastest-Growing Company for the Second Consecutive Year

(Santa Paula, Calif. ~ October 14, 2010)  As Nutiva®, America’s leading organic hemp, coconut, and chia superfoods brand, celebrates its 11-year anniversary, it has again been named one of the fastest-growing companies in America on Inc. magazine’s 2010 500/5000 list. Nutiva® was previously accorded this honor in 2009.

Sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakesTM,Chia Seed, and Extra-Virgin Coconut Oil have been growing by leaps and bounds, with total sales growth  at 41 percent  annually  since 2006. Given its rapidly expanding customer base, Nutiva has this month moved into a much larger headquarters in Oxnard, California. Total pallet capacity in the 18,500-square-foot facility has increased by a factor of more than 20 from the previous warehouse, to handle the firm’s continuing growth. Nutiva CEO and founder John W. Roulac comments, “Nutiva’s fast growth during these hard economic times is a testament to the strength of organic superfoods. We thank our loyal customers.” [click to continue…]

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