Press Releases

(Santa Paula, Calif. ~ October 14, 2010)  As Nutiva^®, America’s leading organic hemp, coconut, and chia superfoods brand, celebrates its 11-year anniversary, it has again been named one of the fastest-growing companies in America on Inc. magazine’s 2010 500/5000 list. Nutiva^® was previously accorded this honor in 2009.

Sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakes^TM,Chia Seed, and Extra-Virgin Coconut Oil have been growing by leaps and bounds, with total sales growth  at 41 percent  annually  since 2006. Given its rapidly expanding customer base, Nutiva has this month moved into a much larger headquarters in Oxnard, California. Total pallet capacity in the 18,500-square-foot facility has increased by a factor of more than 20 from the previous warehouse, to handle the firm’s continuing growth. Nutiva CEO and founder John W. Roulac comments, “Nutiva’s fast growth during these hard economic times is a testament to the strength of organic superfoods. We thank our loyal customers.” [click to continue…]

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As Nutiva rounds its tenth year as a pioneering organic food brand, the firm is focused to meet its goals in the new year and new decade.

According to Nutiva founder and CEO John W. Roulac, “2010 is the perfect year for people to switch to delicious organic hemp and coconut foods. Choosing Nutiva also supports the many beneficiaries of 1 percent of our company’s sales.”

Looking back to 2009, Roulac said that Nutiva thanks its customers for helping the brand achieve many milestones, including being named an Inc. 500/5000 fastest-growing brand, having Nutiva Coconut Oil rated by Amazon.com as their #1 most-requested organic and natural gift, and having Whoopie Goldberg taste Nutiva Hemp Oil on the NBC show The View.

Since 1999, said Roulac, the company’s core vision and tagline has been “Nourishing People and Planet”—in sharp contrast to mainstream food corporations that “abuse the land, exploit farmers, sell industrial goop as food, and receive huge subsidies from the federal government.”

Seeking to be part of the solution, Nutiva expresses its corporate citizenship by sourcing from fair-trade suppliers, supporting sustainable agriculture, planting 100,000 coconut palms, offering healthful organic hemp and coconut superfoods, and continuing to donate 1 percent of its sales to sustainable programs.

Healthy People
According to Roulac, the old adage “You are what you eat” holds true. Eating nutrient-dense certified-organic foods is key to vitality, he asserted. “The mighty hempseed is packed with 33 percent protein, and hemp oil has an ideal ratio of healthy Omega-3, GLA, and SDA fats. Most Americans are mineral-deficient, and hempseed is rich in the important mineral magnesium, used in over 300 biochemical processes. Just three tablespoons of Nutiva Shelled Hempseed or Hemp Protein supply half the daily need for magnesium. Hempseed is also rich in iron and zinc. Shelled hempseed looks like sesame seeds, tastes like sunflower seeds, and is ideal in smoothies or as a topping for salads, soups, oatmeal, or vegetables. Hemp oil makes a fine salad oil or can be drizzled on pasta or bread.”

And those looking for the worlds best cooking oil, said Roulac, need look no farther than Nutiva’s organic Extra-Virgin Coconut Oil. Nutritionists are starting to recognize the benefits of replacing Omega-6-laden corn and soy oils (which cause an Omega 3/6 imbalance) with coconut oil, which contains the beneficial medium-chain triglyceride lauric acid and is tasty in stir-fries or on toast, oatmeal, or yams.

“How many more trillions of dollars must we spend on “fixing health care” before our society wakes up from its slumber and chooses organic foods for a healthy lifestyle?” Roulac asked.

Giving Back
Since its founding in 1999, Nutiva has followed in the footsteps of Patagonia and Working Assets, which donate 1 percent of sales to nonprofit groups. Nutiva’s goal in 2010 is to donate $125,000. Roulac said that the company is proud to support the following sustainable-agriculture projects:

Eco Farm’s 30th Annual Conference, held at Asilomar, California
Common Vision’s California School Fruit Tree Planting
The Cornucopia Institute (“watch dogs” to protect organic integrity)
Coconut Coops, supporting small Philippines-based coconut growers with organic farm training, small-scale bio-fertilizer plants, planting 100,000 coconut palms, and building a value-added coconut candy kitchen.
A Healthy Planet
Nutiva helps reduce packaging waste with bulk sizes of its Coconut Oil in 54-oz and 1-gallon pails, as well as 3-pound bags of Hempseed and Protein. The firm’s products are free of the hexane commonly used to process soy foods and fish oils. Over 98 percent of Nutiva foods are certified-organic—safer for consumers and the planet. Organic farming cuts the use of agro-chemicals, protects farm workers, eliminates water pollution, and maintains soil fertility naturally. Nutiva is preparing to plant 100,000 coconuts in its supplier regions: Sri Lanka, the Philippines, and Mexico. Growing more coconut palms helps reduce carbon dioxide, a greenhouse gas, and all coconut by-products (shells, husks, and seedcake) have beneficial uses. Hemp is an excellent sustainable rotation crop that improves the soil and out-competes weeds in the field. Its strong stalks are made into energy-efficient building materials known as “hempcrete,” and the use of hemp fiber in bio-composites is increasing.

About Nutiva
Nutiva is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva is the world’s best-selling brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the U.K., at more than 6,000 natural food retailers. Follow the company at http://www.facebook.com/Nutiva.

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(Santa Paula, Calif. ~ December 17, 2009) Americans creating holiday wish lists on Amazon.com are hoping that Santa leaves them a 54-ounce jar of Nutiva® Coconut Oil. The week before Christmas, the unrefined organic coconut oil was the most requested organic and natural food gift on Amazon–topping organic tea, soymilk, coffee, agave syrup, and lollipops–as well as other superfood categories including cacao nibs, maca powder, goji berries, and chia seeds. In fact, Nutiva® has a record seven top sellers in Amazon’s Top 100 Best Organic and Natural Items, including three sizes of Coconut Oil, two sizes of Hempseed, the three-pound Hemp Protein + Fiber, and the three-pound Hemp Protein 50%.

One Amazon customer described his experience of Nutiva’s virgin Coconut Oil: “I’ve tried two of the major coconut oil brands. I ordered Nutiva® just to see how it tasted, because the price was so good, if it didn’t taste right I’d just use it on my skin. It is the BEST tasting oil I’ve tried.”

In response to the rating, Nutiva® founder and CEO John W. Roulac said, “The strong showing on Amazon reveals the public’s increasing awareness of the many health benefits of organic coconut oil.”

How is so much coconut oil being used? This question was recently posed to Nutiva® fans on Facebook. Here are a few of the many ways respondents said that they use it for personal care: as a massage oil, a makeup remover, a suntan oil, a hair conditioner, a shoe polish, a face and body moisturizer, a toothpaste (mixed with baking soda), and to prevent stretch marks in pregnancy. Facebook fans said that, in the kitchen, they use Nutiva® Coconut Oil in smoothies, on popcorn, as a frying oil, in cakes and cookies, on hot cereal or breakfast toast, as a substitute for cream in vegan soups, and even as a nutritious dog food additive.

In the Indian medicinal system known as Ayurveda, coconut oil has traditionally been used extensively, and many athletes, dieters, and body builders choose the oil because it contains fewer calories than other oils and its fat content doesn’t accumulate in the heart and arteries.

Roulac is confident that Nutiva’s coconut oil will continue to boost the sales of his fast-growing company. “While going through one of the most economically challenging periods since the Great Depression, we’re riding the wave of a tsunami of interest in our products. We plan to continue researching and developing new products that nourish people and the planet.”

As provider of the world’s best-selling brand of organic coconut oil, Nutiva® has begun planting 100,000 new coconut palms in the Philippines, to improve the lives of coconut growers and help reduce carbon in the atmosphere. Nutiva® also supports the efforts to grow hemp in America by working with VoteHemp.com. Currently Nutiva® sources its organic hemp seed, hemp oil, hemp protein, and hemp bars from Canada because the US federal government does not allow the growing of hemp.

For more information on Nutiva®, visit Nutiva.com. Also watch raw food chef, Ani Phyo, prepare a Nutiva® Hemp and Coconut SuperFood Shake at http://tinyurl.com/yacjf8h.

About Nutiva: Nutiva® is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva® is the world’s best selling brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the U.K., at more than 6,000 natural food retailers. For product specials and Nutiva® news, you may follow us on Facebook.

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Nutiva, America’s leading organic hemp foods and coconut oil brand, celebrates its 10-year anniversary this month, and the milestone was enhanced by its being named one of the fastest growing companies in America by Inc. Magazine in their 2009 500/5000 list. In the most challenging economic period since the Great Depression, sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakes, and Extra-Virgin Coconut Oil grew in total by more than 30 percent in the first six months of 2009, as compared to the first half of 2008. Nutiva’s profits are a testament to its loyal and expanding customer base and their appreciation of the company’s core promise: to nourish people and planet by using healthful organic ingredients, enriching the soil, and supporting worthy causes.

Santa Paula, CA (PRWEB) August 12, 2009 — Nutiva, America’s leading organic hemp foods and coconut oil brand, celebrates its 10-year anniversary this month, and the milestone was enhanced by its being named one of the fastest growing companies in America by Inc. Magazine in their 2009 500/5000 list.

In the most challenging economic period since the Great Depression, sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakes, and Extra-Virgin Coconut Oil grew in total by more than 30 percent in the first six months of 2009, as compared to the first half of 2008. Nutiva’s profits are a testament to its loyal and expanding customer base and their appreciation of the company’s core promise: to nourish people and planet by using healthful organic ingredients, enriching the soil, and supporting worthy causes.

Nutiva began in 1999 when founder and CEO John W. Roulac, the author of three books on industrial hemp and a best-seller on home composting, made and sold his first hemp bars. “Nutiva’s vision is to replace our country’s overreliance on corn, soy, and dairy products with healthier hemp and coconut superfoods” explains Roulac. To that end, Nutiva recently secured a credit line from the San Francisco-based Rudolf Steiner Foundation, Inc. Hemp foods are gaining in demand due to the seed’s ideal ratio of protein, minerals, and omega-3 fats. And coconut oil, which contains medium-chain saturated fats, is now recognized as a healthy all-purpose cooking oil.

While Nutiva now enjoys surging demand for its product line, this hasn’t always been the case. Yet Roulac says the bumps along the way have helped strengthen the company, adding with a smile, “What doesn’t kill you makes you stronger.”

In Nutiva’s first year in business, the DEA and U.S. Customs seized the company’s Canadian hempseed shipments in the mistaken belief that hemp is drug-related. Three weeks after 9/11, the full weight of the Federal government came down on Nutiva with a new law banning hemp foods.

Along with Dr. Bronner’s Soaps and other manufacturers, Nutiva launched a successful grassroots campaign, challenged the DEA in court, and was able to overturn the government rule. This unexpected victory cleared the way for hemp foods to become a $50M market, with a potential far exceeding that sum. Five years later, Roulac comments, “Now it’s time to allow American farmers to grow industrial hemp.”

Inc. Magazine is not the first publication to honor Nutiva. In March 2005, Fast Company recognized the company for its “David and Goliath” court victory over the DEA.

Nutiva’s High Standards
The company strives to use only the finest certified-organic ingredients, grown without pesticides and herbicides and not genetically modified. In fact, 98 percent of all Nutiva sales are USDA-certified-organic–the highest percentage among all hemp brands.

As a corporation, Nutiva expresses its citizenship by donating 1 percent of its sales to public benefit sustainable agriculture groups.

Based on SPINS industry data, Nutiva is America’s best-selling brand of hemp oil, hemp protein, hempseeds, hemp bars, and coconut oil. The young company strives to deliver the best customer service in the industry. Its goal is to “surprise customers and retailers” with its dedication to satisfaction, “settling for nothing less.” The company website, http://www.nutiva.com, is a resource for healthful organic hemp foods and coconut oil, and also provides recipes and nutritional tips.

About Nutiva:
Nutiva is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva is America’s number one brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the U.K., at more than 6,000 natural food retailers. For product specials and Nutiva news, you may follow us on Twitter: http://twitter.com/Nutiva_Markski

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SANTA PAULA, CA –John Roulac, the outspoken CEO and Founder of NUTIVA, (http://www.nutiva.com), the innovative hemp foods and coconut oil company that has pioneered the popularity of hemp foods and coconut oil, will be speaking at the Earth Day Celebration at Topanga Canyon on April 19th & 20th.

WHAT:
John Roulac the author, CEO and Founder of Nutiva will be speaking at the Earth Day Celebration at Topanga Canyon on April 19th and 20th. He will be talking about hemp as a super food rich in Omega-3, protein, fiber, and rare minerals including magnesium, zinc, and iron. John will cover hemp’s role as a sustainable rotation crop, which improves soil quality. Back in 1990, John helped produce the Arroyo Seco Festival, Southern California’s largest Earth Day event (40,000 attendance).

Media are invited to attend

For more information about Nutiva visit : www.nutiva.com

WHERE:
Topanga Canyon Earth Day
Topanga Community House Fair Grounds
1440 North Topanga Canyon Blvd.
Topanga Canyon, CA 90290

For more information about the Topanga Canyon Earth Day visit
http://www.topangaearthday.org
Contact: Topanga Fest: 310-702-5683 Stephanie Lallouz–producer
Topanga Canyon Earth Day Celebration: 10 am – Sunset April 19th and 20th
www.topangearthday.org

WHEN:
Calendar of events SATURDAY – April 19th

* John Roulac speaking at Topanga Canyon Earth Day Celebration
* Time: 2:50 p.m.
* Location: Main Stage
* Topanga Community House Fair Grounds
1440 North Topanga Canyon Blvd.
Topanga Canyon, CA 90290
* Topic Details: John will be talking about hemp as a super food rich in Omega-3, protein, fiber, and rare minerals including magnesium, zinc, and iron. John will cover hemp’s role as a sustainable rotation crop, which improves soil quality. Back in 1990, John helped produce the Arroyo Seco Festival, Southern California’s largest Earth Day event (40,000 attendance). Roulac will be on hand to answer questions at the Nutiva booth after the talk.

* Visit Nutiva’s Table for Free Hemp Food Products, Recipes, and Coconut Oil Sampling

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About Nutiva
Nutiva began in 1999 as an idea in the mind of John W. Roulac, the author of four books on home composting and industrial hemp. Nutiva is the third successful business Roulac has founded since jump starting the modern home-composting movement in the early 1990s with his best selling-book, Backyard Composting (one million copies sold).

Nutiva introduced America’s first hemp food bar at a time when the extraordinary nutritional value and ecological benefits of hemp foods were little known. Nutiva then introduced an entire line of organic hemp foods, while also adding (link to coc oil page) . Nutiva’s products are offered in 6000 US, UK and Canadian retailers—including Whole Foods Market, Wegmans and The Vitamin Shoppe.

Nutiva expresses its corporate citizenship by donating 1% of its sales to organizations promoting sustainable agriculture.

Nutiva was recognized by Fast Company magazine for their David-and-Goliath victory over the United States Drug Enforcement Agency in 2003, which had planned to classify hemp foods as schedule I drugs. Fighting a heroic legal battle, CEO John W. Roulac, and other industry leaders appealed the DEAs ruling and won their case.

About Founder and CEO John Roulac

John W. Roulac is an author and the CEO of Nutiva, the hemp food and coconut oil brand that has pioneered nutritious organic foods since 1999. A passionate advocate of holistic living for more than twenty-five years, Roulac founded three non-profit ecological groups in the 1990s.

Roulac founded Nutiva and it is his third successful business since jump starting the modern home-composting movement in the early 1990s with his best selling book, Backyard Composting (one million copies sold).

He is a recognized expert on hemp foods, coconut oil and composting and has been widely quoted in the media ranging from Wired Magazine to the Los Angeles Times to the Wall Street Journal.

Visit www.nutiva.com for more information.
Nutiva® P.O. Box 472 Santa Paula, CA 93060; Tel 800 993-4367 help1 [at] nutiva.com.

For more information about the Topanga Canyon Earth Day visit http://www.topangaearthday.org
Contact: Topanga Fest: 310-702-5683 Stephanie Lallouz–producer

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