Press Releases

Press Release: Nourishing People and Planet: Nutiva Puts Its Vision into Action for 2010

As Nutiva rounds its tenth year as a pioneering organic food brand, the firm is focused to meet its goals in the new year and new decade.

According to Nutiva founder and CEO John W. Roulac, “2010 is the perfect year for people to switch to delicious organic hemp and coconut foods. Choosing Nutiva also supports the many beneficiaries of 1 percent of our company’s sales.”

Looking back to 2009, Roulac said that Nutiva thanks its customers for helping the brand achieve many milestones, including being named an Inc. 500/5000 fastest-growing brand, having Nutiva Coconut Oil rated by Amazon.com as their #1 most-requested organic and natural gift, and having Whoopie Goldberg taste Nutiva Hemp Oil on the NBC show The View.

Since 1999, said Roulac, the company’s core vision and tagline has been “Nourishing People and Planet”—in sharp contrast to mainstream food corporations that “abuse the land, exploit farmers, sell industrial goop as food, and receive huge subsidies from the federal government.”

Seeking to be part of the solution, Nutiva expresses its corporate citizenship by sourcing from fair-trade suppliers, supporting sustainable agriculture, planting 100,000 coconut palms, offering healthful organic hemp and coconut superfoods, and continuing to donate 1 percent of its sales to sustainable programs.

Healthy People
According to Roulac, the old adage “You are what you eat” holds true. Eating nutrient-dense certified-organic foods is key to vitality, he asserted. “The mighty hempseed is packed with 33 percent protein, and hemp oil has an ideal ratio of healthy Omega-3, GLA, and SDA fats. Most Americans are mineral-deficient, and hempseed is rich in the important mineral magnesium, used in over 300 biochemical processes. Just three tablespoons of Nutiva Shelled Hempseed or Hemp Protein supply half the daily need for magnesium. Hempseed is also rich in iron and zinc. Shelled hempseed looks like sesame seeds, tastes like sunflower seeds, and is ideal in smoothies or as a topping for salads, soups, oatmeal, or vegetables. Hemp oil makes a fine salad oil or can be drizzled on pasta or bread.”

And those looking for the worlds best cooking oil, said Roulac, need look no farther than Nutiva’s organic Extra-Virgin Coconut Oil. Nutritionists are starting to recognize the benefits of replacing Omega-6-laden corn and soy oils (which cause an Omega 3/6 imbalance) with coconut oil, which contains the beneficial medium-chain triglyceride lauric acid and is tasty in stir-fries or on toast, oatmeal, or yams.

“How many more trillions of dollars must we spend on “fixing health care” before our society wakes up from its slumber and chooses organic foods for a healthy lifestyle?” Roulac asked.

Giving Back
Since its founding in 1999, Nutiva has followed in the footsteps of Patagonia and Working Assets, which donate 1 percent of sales to nonprofit groups. Nutiva’s goal in 2010 is to donate $125,000. Roulac said that the company is proud to support the following sustainable-agriculture projects:

Eco Farm’s 30th Annual Conference, held at Asilomar, California
Common Vision’s California School Fruit Tree Planting
The Cornucopia Institute (“watch dogs” to protect organic integrity)
Coconut Coops, supporting small Philippines-based coconut growers with organic farm training, small-scale bio-fertilizer plants, planting 100,000 coconut palms, and building a value-added coconut candy kitchen.
A Healthy Planet
Nutiva helps reduce packaging waste with bulk sizes of its Coconut Oil in 54-oz and 1-gallon pails, as well as 3-pound bags of Hempseed and Protein. The firm’s products are free of the hexane commonly used to process soy foods and fish oils. Over 98 percent of Nutiva foods are certified-organic—safer for consumers and the planet. Organic farming cuts the use of agro-chemicals, protects farm workers, eliminates water pollution, and maintains soil fertility naturally. Nutiva is preparing to plant 100,000 coconuts in its supplier regions: Sri Lanka, the Philippines, and Mexico. Growing more coconut palms helps reduce carbon dioxide, a greenhouse gas, and all coconut by-products (shells, husks, and seedcake) have beneficial uses. Hemp is an excellent sustainable rotation crop that improves the soil and out-competes weeds in the field. Its strong stalks are made into energy-efficient building materials known as “hempcrete,” and the use of hemp fiber in bio-composites is increasing.

About Nutiva
Nutiva is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva is the world’s best-selling brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the U.K., at more than 6,000 natural food retailers. Follow the company at http://www.facebook.com/Nutiva.

Press Release: Amazon’s #1: Nutiva® Coconut Oil Most-Wished-For Organic Food Gift

(Santa Paula, Calif. ~ December 17, 2009) Americans creating holiday wish lists on Amazon.com are hoping that Santa leaves them a 54-ounce jar of Nutiva® Coconut Oil. The week before Christmas, the unrefined organic coconut oil was the most requested organic and natural food gift on Amazon–topping organic tea, soymilk, coffee, agave syrup, and lollipops–as well as other superfood categories including cacao nibs, maca powder, goji berries, and chia seeds. In fact, Nutiva® has a record seven top sellers in Amazon’s Top 100 Best Organic and Natural Items, including three sizes of Coconut Oil, two sizes of Hempseed, the three-pound Hemp Protein + Fiber, and the three-pound Hemp Protein 50%.

One Amazon customer described his experience of Nutiva’s virgin Coconut Oil: “I’ve tried two of the major coconut oil brands. I ordered Nutiva® just to see how it tasted, because the price was so good, if it didn’t taste right I’d just use it on my skin. It is the BEST tasting oil I’ve tried.”

In response to the rating, Nutiva® founder and CEO John W. Roulac said, “The strong showing on Amazon reveals the public’s increasing awareness of the many health benefits of organic coconut oil.”

How is so much coconut oil being used? This question was recently posed to Nutiva® fans on Facebook. Here are a few of the many ways respondents said that they use it for personal care: as a massage oil, a makeup remover, a suntan oil, a hair conditioner, a shoe polish, a face and body moisturizer, a toothpaste (mixed with baking soda), and to prevent stretch marks in pregnancy. Facebook fans said that, in the kitchen, they use Nutiva® Coconut Oil in smoothies, on popcorn, as a frying oil, in cakes and cookies, on hot cereal or breakfast toast, as a substitute for cream in vegan soups, and even as a nutritious dog food additive.

In the Indian medicinal system known as Ayurveda, coconut oil has traditionally been used extensively, and many athletes, dieters, and body builders choose the oil because it contains fewer calories than other oils and its fat content doesn’t accumulate in the heart and arteries.

Roulac is confident that Nutiva’s coconut oil will continue to boost the sales of his fast-growing company. “While going through one of the most economically challenging periods since the Great Depression, we’re riding the wave of a tsunami of interest in our products. We plan to continue researching and developing new products that nourish people and the planet.”

As provider of the world’s best-selling brand of organic coconut oil, Nutiva® has begun planting 100,000 new coconut palms in the Philippines, to improve the lives of coconut growers and help reduce carbon in the atmosphere. Nutiva® also supports the efforts to grow hemp in America by working with VoteHemp.com. Currently Nutiva® sources its organic hemp seed, hemp oil, hemp protein, and hemp bars from Canada because the US federal government does not allow the growing of hemp.

For more information on Nutiva®, visit Nutiva.com. Also watch raw food chef, Ani Phyo, prepare a Nutiva® Hemp and Coconut SuperFood Shake at http://tinyurl.com/yacjf8h.

About Nutiva: Nutiva® is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva® is the world’s best selling brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the U.K., at more than 6,000 natural food retailers. For product specials and Nutiva® news, you may follow us on Facebook.

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Press Release: Inc. Magazine Names Nutiva a 2009 Fastest Growing Company

Nutiva, America’s leading organic hemp foods and coconut oil brand, celebrates its 10-year anniversary this month, and the milestone was enhanced by its being named one of the fastest growing companies in America by Inc. Magazine in their 2009 500/5000 list. In the most challenging economic period since the Great Depression, sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakes, and Extra-Virgin Coconut Oil grew in total by more than 30 percent in the first six months of 2009, as compared to the first half of 2008. Nutiva’s profits are a testament to its loyal and expanding customer base and their appreciation of the company’s core promise: to nourish people and planet by using healthful organic ingredients, enriching the soil, and supporting worthy causes.

Santa Paula, CA (PRWEB) August 12, 2009 — Nutiva, America’s leading organic hemp foods and coconut oil brand, celebrates its 10-year anniversary this month, and the milestone was enhanced by its being named one of the fastest growing companies in America by Inc. Magazine in their 2009 500/5000 list.

In the most challenging economic period since the Great Depression, sales of Nutiva’s organic Hemp Oil, Hempseed, Protein, Hemp Bars, HempShakes, and Extra-Virgin Coconut Oil grew in total by more than 30 percent in the first six months of 2009, as compared to the first half of 2008. Nutiva’s profits are a testament to its loyal and expanding customer base and their appreciation of the company’s core promise: to nourish people and planet by using healthful organic ingredients, enriching the soil, and supporting worthy causes.

Nutiva began in 1999 when founder and CEO John W. Roulac, the author of three books on industrial hemp and a best-seller on home composting, made and sold his first hemp bars. “Nutiva’s vision is to replace our country’s overreliance on corn, soy, and dairy products with healthier hemp and coconut superfoods” explains Roulac. To that end, Nutiva recently secured a credit line from the San Francisco-based Rudolf Steiner Foundation, Inc. Hemp foods are gaining in demand due to the seed’s ideal ratio of protein, minerals, and omega-3 fats. And coconut oil, which contains medium-chain saturated fats, is now recognized as a healthy all-purpose cooking oil.

While Nutiva now enjoys surging demand for its product line, this hasn’t always been the case. Yet Roulac says the bumps along the way have helped strengthen the company, adding with a smile, “What doesn’t kill you makes you stronger.”

In Nutiva’s first year in business, the DEA and U.S. Customs seized the company’s Canadian hempseed shipments in the mistaken belief that hemp is drug-related. Three weeks after 9/11, the full weight of the Federal government came down on Nutiva with a new law banning hemp foods.

Along with Dr. Bronner’s Soaps and other manufacturers, Nutiva launched a successful grassroots campaign, challenged the DEA in court, and was able to overturn the government rule. This unexpected victory cleared the way for hemp foods to become a $50M market, with a potential far exceeding that sum. Five years later, Roulac comments, “Now it’s time to allow American farmers to grow industrial hemp.”

Inc. Magazine is not the first publication to honor Nutiva. In March 2005, Fast Company recognized the company for its “David and Goliath” court victory over the DEA.

Nutiva’s High Standards
The company strives to use only the finest certified-organic ingredients, grown without pesticides and herbicides and not genetically modified. In fact, 98 percent of all Nutiva sales are USDA-certified-organic–the highest percentage among all hemp brands.

As a corporation, Nutiva expresses its citizenship by donating 1 percent of its sales to public benefit sustainable agriculture groups.

Based on SPINS industry data, Nutiva is America’s best-selling brand of hemp oil, hemp protein, hempseeds, hemp bars, and coconut oil. The young company strives to deliver the best customer service in the industry. Its goal is to “surprise customers and retailers” with its dedication to satisfaction, “settling for nothing less.” The company website, http://www.nutiva.com, is a resource for healthful organic hemp foods and coconut oil, and also provides recipes and nutritional tips.

About Nutiva:
Nutiva is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using nourishing organic ingredients, enriching the soil, and supporting worthy causes. Founded in 1999, Nutiva is America’s number one brand of nutritious organic hemp foods and extra-virgin coconut oil. Its products are offered nationwide, as well as in Canada, Mexico, and the U.K., at more than 6,000 natural food retailers. For product specials and Nutiva news, you may follow us on Twitter: http://twitter.com/Nutiva_Markski

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Press Release: John Roulac Ceo And Founder Of Nutiva, Hemp And Coconut Oil Foods Pioneer To Speak At Topanga Canyon Earth Day Celebration April 19-20th

SANTA PAULA, CA –John Roulac, the outspoken CEO and Founder of NUTIVA, (http://www.nutiva.com), the innovative hemp foods and coconut oil company that has pioneered the popularity of hemp foods and coconut oil, will be speaking at the Earth Day Celebration at Topanga Canyon on April 19th & 20th.

WHAT:
John Roulac the author, CEO and Founder of Nutiva will be speaking at the Earth Day Celebration at Topanga Canyon on April 19th and 20th. He will be talking about hemp as a super food rich in Omega-3, protein, fiber, and rare minerals including magnesium, zinc, and iron. John will cover hemp’s role as a sustainable rotation crop, which improves soil quality. Back in 1990, John helped produce the Arroyo Seco Festival, Southern California’s largest Earth Day event (40,000 attendance).

Media are invited to attend

For more information about Nutiva visit : www.nutiva.com

WHERE:
Topanga Canyon Earth Day
Topanga Community House Fair Grounds
1440 North Topanga Canyon Blvd.
Topanga Canyon, CA 90290

For more information about the Topanga Canyon Earth Day visit
http://www.topangaearthday.org
Contact: Topanga Fest: 310-702-5683 Stephanie Lallouz–producer
Topanga Canyon Earth Day Celebration: 10 am – Sunset April 19th and 20th
www.topangearthday.org

WHEN:
Calendar of events SATURDAY – April 19th

* John Roulac speaking at Topanga Canyon Earth Day Celebration
* Time: 2:50 p.m.
* Location: Main Stage
* Topanga Community House Fair Grounds
1440 North Topanga Canyon Blvd.
Topanga Canyon, CA 90290
* Topic Details: John will be talking about hemp as a super food rich in Omega-3, protein, fiber, and rare minerals including magnesium, zinc, and iron. John will cover hemp’s role as a sustainable rotation crop, which improves soil quality. Back in 1990, John helped produce the Arroyo Seco Festival, Southern California’s largest Earth Day event (40,000 attendance). Roulac will be on hand to answer questions at the Nutiva booth after the talk.

* Visit Nutiva’s Table for Free Hemp Food Products, Recipes, and Coconut Oil Sampling

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About Nutiva
Nutiva began in 1999 as an idea in the mind of John W. Roulac, the author of four books on home composting and industrial hemp. Nutiva is the third successful business Roulac has founded since jump starting the modern home-composting movement in the early 1990s with his best selling-book, Backyard Composting (one million copies sold).

Nutiva introduced America’s first hemp food bar at a time when the extraordinary nutritional value and ecological benefits of hemp foods were little known. Nutiva then introduced an entire line of organic hemp foods, while also adding (link to coc oil page) . Nutiva’s products are offered in 6000 US, UK and Canadian retailers—including Whole Foods Market, Wegmans and The Vitamin Shoppe.

Nutiva expresses its corporate citizenship by donating 1% of its sales to organizations promoting sustainable agriculture.

Nutiva was recognized by Fast Company magazine for their David-and-Goliath victory over the United States Drug Enforcement Agency in 2003, which had planned to classify hemp foods as schedule I drugs. Fighting a heroic legal battle, CEO John W. Roulac, and other industry leaders appealed the DEAs ruling and won their case.

About Founder and CEO John Roulac

John W. Roulac is an author and the CEO of Nutiva, the hemp food and coconut oil brand that has pioneered nutritious organic foods since 1999. A passionate advocate of holistic living for more than twenty-five years, Roulac founded three non-profit ecological groups in the 1990s.

Roulac founded Nutiva and it is his third successful business since jump starting the modern home-composting movement in the early 1990s with his best selling book, Backyard Composting (one million copies sold).

He is a recognized expert on hemp foods, coconut oil and composting and has been widely quoted in the media ranging from Wired Magazine to the Los Angeles Times to the Wall Street Journal.

Visit www.nutiva.com for more information.
Nutiva® P.O. Box 472 Santa Paula, CA 93060; Tel 800 993-4367 help1 [at] nutiva.com.

For more information about the Topanga Canyon Earth Day visit http://www.topangaearthday.org
Contact: Topanga Fest: 310-702-5683 Stephanie Lallouz–producer

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Press Release: Hemp Foods Pioneer Nutiva To Introduce New 3 Pound Bulk Size Organic Hemp Seed And Hemp Protein At Natural Foods Expo

SANTA PAULA, CA –NUTIVA, (http://nutiva.com), the innovative hemp foods and coconut oil company is introducing three-pound bags of organic Hemp Protein and Shelled Hemp Seed at Expo West Show booth #2231, March 14-16 in Anaheim, CA.

The new three-pound bags of are Certified-organic and vacuumed sealed. With strong retail customer demand for larger sizes, Nutiva is now selling these convenient bulk hemp foods to cafes, juice bars, coops, and Internet re-sellers.

“The word is spreading fast that hemp is a nutritional powerhouse. By buying in bulk, our customers can now save money and reduce packaging waste,” states Nutiva CEO and Founder John W. Roulac.

Nutiva’s Organic Shelled Hempseed has a deliciously, nutty flavor. Simply add them to cereals, yogurts, salads, and HempShakes™. Nutiva’s Hempseed is considered by leading researchers to be one of the most nutritious superfoods on the planet—packed with protein, magnesium, Omega-3 and GLA. Plus, it contains 66% edestin—more than any other plant. Edestin is a bioactive protein that is easy to digest. 1 tbs of Hempseed or Hemp Protein Powder contains 48% RDI of magnesium — vital to 300 human bio-chemical processes.

HEMP COMPARISON

Nutiva Product Protein Fiber Fat Carbs
Hemp Oil 0% 0% 100% 0%
Hempseed 33% 2% 45% 13%
Hemp Protein 37% 43% 9% 0%

Nutiva customer Daily Juice of Austin Texas serves up delicious Hemp Mate Lattes and Hemp Smoothies at their two locations. “Nutiva’s Hempseed and Protein are amazing super foods. Our hemp-based Tropical Transfusion is one of our top 3 sellers and a top requested additive to
all of our smoothies. We love to support hemp,” says owner Matt Wahrer.

The Daily Juice Tropical Transfusion recipe: Mango, Pineapple, Banana, Nutiva Hemp Protein, Nutiva Coconut Oil, Almond Butter, spirulina, and agave.

Try other delicious raw hemp seed nut recipes, which include Nutiva Hempseed, Nutiva Coconut Oil, and agave or maple syrup. Visit nutiva.com for more exciting new healthy recipes.

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HEART HEALTHY NUTIVA HEMPSEED AND PROTEIN ARE RICH IN OMEGA-S

90% of American’s take in far too little Omega-3 and hempseed is considered by leading experts to be an ideal source of Omega-3 & GLA– and it’s packed with protein

SANTA PAULA, CA –Hemp is increasingly being touted as the Superfood of 2008. According to Nutiva’s CEO and Founder, John Roulac: “The nutrition packed into hemp seeds is phenomenal: 33% protein and they have the ideal balance of Omega 3s to Omega 6s. Hempseeds are high in fiber and provide rare fats GLAs and SDAs which are not common in the US diet.”

Most Americans don’t get enough Omega-3s but far too much Omega-6s. The Mayo Clinic states on their web site “The intake of Omega-3 essential fatty acids reduces high blood pressure, cardiovascular disease, rheumatoid arthritis, and the risk of heart attack and cancer.”

Dr. Andrew Weil a well-known author and expert on health also is an advocate of hemp foods.

Nutiva and founder and CEO Roulac have been in the news recently because experts, moms, celebrities, and fitness enthusiasts have finally caught on to the enormous health benefits of hempseeds, hemp oil, and coconut oil.

Nutiva offers five delicious ways to enjoy the goodness of certified-organic hemp foods: Nutiva Shelled Hempseed, Hemp Oil, Hemp Protein, Hemp Bars, and HempShakes™.

Nutiva’s hemp products have been featured on The Today Show, The Economist, Men’s Journal, Better Nutrition, and The Los Angeles Times.

Nutiva and Roulac will be exhibiting at the Natural Products Expo West Show in Anaheim March 14-16th visit booth #2231. For heart healthy Nutiva recipes visit nutiva.com

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Press Releases: Governor Vetos Hemp Bill

CaliforniaFarmer.com
October 24, 2007

Governor Arnold Schwarzenegger vetoed AB 684, The California Industrial Hemp Farming Act, yesterday evening, rejecting the will of the vast majority of Californians who supported the legislation.

The landmark, bi-partisan legislation would have followed North Dakota in establishing guidelines for the farming of industrial hemp which is used in a wide variety of everyday consumer products, including food, body care, clothing, paper and auto parts.

The new law would have established a five-year pilot project in four counties to allow farmers to legally supply numerous California manufacturers that currently must import hemp raw materials (including seed, oil and fiber) from Canada and elsewhere. The pilot project would have given the hemp industry an opportunity to assess the crop’s impact on the state economy and allowed law enforcement to measure any negative effects hemp farming might have had on their drug eradication efforts.

“Governor Schwarzenegger’s veto message ignores the fact that California regularly enacts laws that face federal scrutiny and even litigation,” says Patrick Goggin, California Council for Vote Hemp, the nation’s leading industrial hemp farming advocacy group. “The vetoed bill is no different than numerous other bills the Governor has signed that asserted the state’s right to regulate where the U.S. Congress has not.”

AB 684 would have clarified that the cultivation of industrial hemp is legal only on the condition it contains no more than three tenths of one percent (0.3%) tetrahydrocannabinol. The legislation was jointly authored by Democratic Assemblyman Mark Leno and Republican Assemblyman Chuck DeVore.

“The Governor’s environmental credentials should take a hit because of this veto,” comments David Bronner, President of both the Hemp Industries Association and Dr. Bronner’s Magic Soaps. “Industrial hemp is about sustainable agriculture that saves our forests, reduces use of agricultural chemicals, and cuts carbon emissions by replacing petroleum-based products with renewable, natural-based alternatives. Governor Schwarzenegger has once again embraced an irrational approach to one of the most environmentally beneficial crops known to man,” adds Bronner.

California businesses spend millions of dollars each year importing hemp from Canada, China and Europe. Demand for hemp products has been growing rapidly in recent years. The North American hemp market now exceeds an estimated $300 million in annual retail sales. Making products ranging from natural soaps to healthy foods, there are a wide variety of “Made in California” hemp producers who could benefit from an in-state source of hemp seed, fiber and oil.

John Roulac, founder of California hemp food manufacturer Nutiva, is not discouraged by the veto. “The funny thing is that we are not going away. At a time when resources are running low and polar caps are melting, the general public is moving towards healthy and sustainable solutions.

Today, more than thirty industrialized nations grow industrial hemp, and many export it to the U.S. Incredibly, hemp is the only crop that is legal for Americans to import yet illegal to grow.

The Governor’s veto message, along with additional background on the bill, can be found online at: www.VoteHemp.com/state/california.html.

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