Press Releases

SANTA PAULA, CA –NUTIVA, (http://nutiva.com), the innovative hemp foods and coconut oil company is introducing three-pound bags of organic Hemp Protein and Shelled Hemp Seed at Expo West Show booth #2231, March 14-16 in Anaheim, CA.

The new three-pound bags of are Certified-organic and vacuumed sealed. With strong retail customer demand for larger sizes, Nutiva is now selling these convenient bulk hemp foods to cafes, juice bars, coops, and Internet re-sellers.

“The word is spreading fast that hemp is a nutritional powerhouse. By buying in bulk, our customers can now save money and reduce packaging waste,” states Nutiva CEO and Founder John W. Roulac.

Nutiva’s Organic Shelled Hempseed has a deliciously, nutty flavor. Simply add them to cereals, yogurts, salads, and HempShakes™. Nutiva’s Hempseed is considered by leading researchers to be one of the most nutritious superfoods on the planet—packed with protein, magnesium, Omega-3 and GLA. Plus, it contains 66% edestin—more than any other plant. Edestin is a bioactive protein that is easy to digest. 1 tbs of Hempseed or Hemp Protein Powder contains 48% RDI of magnesium — vital to 300 human bio-chemical processes.

HEMP COMPARISON

Nutiva Product Protein Fiber Fat Carbs
Hemp Oil 0% 0% 100% 0%
Hempseed 33% 2% 45% 13%
Hemp Protein 37% 43% 9% 0%

Nutiva customer Daily Juice of Austin Texas serves up delicious Hemp Mate Lattes and Hemp Smoothies at their two locations. “Nutiva’s Hempseed and Protein are amazing super foods. Our hemp-based Tropical Transfusion is one of our top 3 sellers and a top requested additive to
all of our smoothies. We love to support hemp,” says owner Matt Wahrer.

The Daily Juice Tropical Transfusion recipe: Mango, Pineapple, Banana, Nutiva Hemp Protein, Nutiva Coconut Oil, Almond Butter, spirulina, and agave.

Try other delicious raw hemp seed nut recipes, which include Nutiva Hempseed, Nutiva Coconut Oil, and agave or maple syrup. Visit nutiva.com for more exciting new healthy recipes.

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HEART HEALTHY NUTIVA HEMPSEED AND PROTEIN ARE RICH IN OMEGA-S

90% of American’s take in far too little Omega-3 and hempseed is considered by leading experts to be an ideal source of Omega-3 & GLA– and it’s packed with protein

SANTA PAULA, CA –Hemp is increasingly being touted as the Superfood of 2008. According to Nutiva’s CEO and Founder, John Roulac: “The nutrition packed into hemp seeds is phenomenal: 33% protein and they have the ideal balance of Omega 3s to Omega 6s. Hempseeds are high in fiber and provide rare fats GLAs and SDAs which are not common in the US diet.”

Most Americans don’t get enough Omega-3s but far too much Omega-6s. The Mayo Clinic states on their web site “The intake of Omega-3 essential fatty acids reduces high blood pressure, cardiovascular disease, rheumatoid arthritis, and the risk of heart attack and cancer.”

Dr. Andrew Weil a well-known author and expert on health also is an advocate of hemp foods.

Nutiva and founder and CEO Roulac have been in the news recently because experts, moms, celebrities, and fitness enthusiasts have finally caught on to the enormous health benefits of hempseeds, hemp oil, and coconut oil.

Nutiva offers five delicious ways to enjoy the goodness of certified-organic hemp foods: Nutiva Shelled Hempseed, Hemp Oil, Hemp Protein, Hemp Bars, and HempShakes™.

Nutiva’s hemp products have been featured on The Today Show, The Economist, Men’s Journal, Better Nutrition, and The Los Angeles Times.

Nutiva and Roulac will be exhibiting at the Natural Products Expo West Show in Anaheim March 14-16th visit booth #2231. For heart healthy Nutiva recipes visit nutiva.com

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CaliforniaFarmer.com
October 24, 2007

Governor Arnold Schwarzenegger vetoed AB 684, The California Industrial Hemp Farming Act, yesterday evening, rejecting the will of the vast majority of Californians who supported the legislation.

The landmark, bi-partisan legislation would have followed North Dakota in establishing guidelines for the farming of industrial hemp which is used in a wide variety of everyday consumer products, including food, body care, clothing, paper and auto parts.

The new law would have established a five-year pilot project in four counties to allow farmers to legally supply numerous California manufacturers that currently must import hemp raw materials (including seed, oil and fiber) from Canada and elsewhere. The pilot project would have given the hemp industry an opportunity to assess the crop’s impact on the state economy and allowed law enforcement to measure any negative effects hemp farming might have had on their drug eradication efforts.

“Governor Schwarzenegger’s veto message ignores the fact that California regularly enacts laws that face federal scrutiny and even litigation,” says Patrick Goggin, California Council for Vote Hemp, the nation’s leading industrial hemp farming advocacy group. “The vetoed bill is no different than numerous other bills the Governor has signed that asserted the state’s right to regulate where the U.S. Congress has not.”

AB 684 would have clarified that the cultivation of industrial hemp is legal only on the condition it contains no more than three tenths of one percent (0.3%) tetrahydrocannabinol. The legislation was jointly authored by Democratic Assemblyman Mark Leno and Republican Assemblyman Chuck DeVore.

“The Governor’s environmental credentials should take a hit because of this veto,” comments David Bronner, President of both the Hemp Industries Association and Dr. Bronner’s Magic Soaps. “Industrial hemp is about sustainable agriculture that saves our forests, reduces use of agricultural chemicals, and cuts carbon emissions by replacing petroleum-based products with renewable, natural-based alternatives. Governor Schwarzenegger has once again embraced an irrational approach to one of the most environmentally beneficial crops known to man,” adds Bronner.

California businesses spend millions of dollars each year importing hemp from Canada, China and Europe. Demand for hemp products has been growing rapidly in recent years. The North American hemp market now exceeds an estimated $300 million in annual retail sales. Making products ranging from natural soaps to healthy foods, there are a wide variety of “Made in California” hemp producers who could benefit from an in-state source of hemp seed, fiber and oil.

John Roulac, founder of California hemp food manufacturer Nutiva, is not discouraged by the veto. “The funny thing is that we are not going away. At a time when resources are running low and polar caps are melting, the general public is moving towards healthy and sustainable solutions.

Today, more than thirty industrialized nations grow industrial hemp, and many export it to the U.S. Incredibly, hemp is the only crop that is legal for Americans to import yet illegal to grow.

The Governor’s veto message, along with additional background on the bill, can be found online at: www.VoteHemp.com/state/california.html.

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Organic Superfood Shake Honored at 2006 Natural Product Expo

Sebastopol, Calif. – October 31, 2006 – Nutiva’s Amazon Acai HempShake™ was voted by natural food retailers as the best new supplement at the 2006 Natural Product Expo Show held in Baltimore, Maryland. Nutiva founder and CEO John W. Roulac commented, “I wish to thank all our retailer partners who continue to believe in the value of hemp for people and the planet. This is award is particularly gratifying after the many challenges Nutiva has faced in pioneering hemp foods since 1999. ”

The Natural Products Expo East (http://www.expoeast.com), held October 5-7 2006 is the largest organic and natural food show on the east coast, displaying the latest products from more than 1700 exhibitors. Over twenty-three thousand attendees made this year’s show another record-breaking event. Hemp foods were a powerful force at the show, with four hemp brands as finalist’s for best new products, including French Meadow Bakery, Living Harvest, Ruth’s Hemp Foods, and Nutiva.

This is Nutiva’s second HempShake award this year, after winning best new food and drink at a U.K. natural food show last month. In 2003, Nutiva won the same award for it’s Organic Hemp Protein powder. In addition to the Amazon Açai, the organic superfood drink mix is available in Chocolate and Berry Pomegranate flavors. Nutiva’s 16-ounce HempShake™ containers retail at natural food stores for $21.99 while its 1.1-ounce single-serve packets sell for $2.19.

The certified-organic powdered shakes (http://www.nutivahempshake.com) contain nourishing superfoods including hemp, blueberries, pomegranates, açai and goji berries, maca root, and ramon nuts, that are rich not only in protein but fiber, minerals, antioxidants, and healthful fatty acids. Hemp protein contains 66 percent edestin, which is easier to digest than soy and, unlike most soy protein, is not processed with hexane solvents.

As part of its commitment to a more sustainable world, the company has chosen not to include scoops in its shakes. The resulting savings are being donated to support healthcare for families including those living in the Lakota Nation.

About Nutiva: Since 1999 Nutiva has been demonstrating its mission to nourish people and planet by providing delicious organic superfoods and contributing to a healthy and sustainable world for all. The company offers organic HempShake™, Hempseed, Hemp Bars, Hemp Protein, Hemp Oil, and Coconut Oil through 4500 US, U.K., and Canadian natural food retailers, including Whole Foods Market, Wild Oats Markets, and The Vitamin Shoppe. Nutiva expresses its corporate citizenship by donating 1 percent of all sales to sustainable-agriculture groups. Call us: (800) 993-4367 • Email us: help1 [at] nutiva.com • Visit us: http://www.nutiva.com

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Organic Superfood Shake Honored at 2006 Harrogate Natural Trade Show

Sebastopol, Calif. – October 11, 2006 – A panel of judges from London’s Health Food Institute announced this past week that Nutiva’s HempShake™ Berry Pomegranate has received an award as one of the best new food products at the 2006 Natural Trade Show held in Harrogate, U.K. Nutiva founder and CEO John W. Roulac commented, “It is an honor to receive this award on behalf of Nutiva. Receiving this recognition from England is an added bonus.” Nutiva looks forward to expanding our distribution in more U.K. and European cities in the future.

The Natural Trade Show (http://www.naturaltradeshow.com), held September 22-24 is the largest in the north of England, celebrated its 5th year and featured displays of the latest products from more than two-hundred exhibitors from the UK’s natural food industry. Thousands of buyers toured the exhibits making this year’s show a record-breaking event.

Nutiva introduced its new line of certified organic HempShakes™ at The Anaheim Natural Products Expo earlier this year and is rapidly expanding sales through its national retail network and now to Canada and the U.K.. In addition to the Berry Pomegranate, the organic superfood drink mix is available in Chocolate and Amazon Açai flavors. Nutiva’s 16-ounce HempShake™ containers retail at natural food stores for $21.99 while its 1.1-ounce single-serve packets sell for $2.19.

The powdered shakes contain nourishing superfoods, such as hemp, blueberries, pomegranates, açai and goji berries, maca root, and ramon nuts, that are rich not only in protein but minerals, antioxidants, and healthful fatty acids. Hemp protein contains 66 percent edestin, which is easier to digest than soy and, unlike most soy protein, isn’t processed with hexane solvents.

As part of its commitment to a more sustainable world, the company has chosen not to include scoops in its shakes. The resulting savings are being donated to support healthcare for families including those living in the Lakota Nation.

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Veto is “Irrational” Agriculture Policy Based on Fear

SACRAMENTO, CA – Waiting until the last possible day to decide, Governor Arnold Schwarzenegger vetoed AB 1147, The California Industrial Hemp Farming Act, late in the day on Saturday, September 30. This landmark, bipartisan legislation if enacted would have established clear guidelines for farming of industrial hemp, which is used in a wide variety of everyday consumer products, including food, body care, clothing, paper and auto parts. Demand for hemp products has been growing rapidly in recent years with the US hemp product market now exceeding $270 million in estimated annual sales. The new law would have given farmers the ability to legally supply numerous California manufacturers that currently import hemp seed, oil and fiber.

“Governor Schwarzenegger’s veto is a let down for thousands of farmers, business people, and consumers that want to bring back industrial hemp to California to create jobs, new tax income and to benefit the environment,” says Eric Steenstra founder and President of Vote Hemp, the nation’s leading industrial hemp farming advocacy group. “The veto was not based on facts but instead an irrational fear he would look soft on drugs in an election year. His veto message shows he knew industrial hemp is an economic development and agriculture issue, but he instead allowed himself to be cowed by confused drug war lobbyists. AB 1147 would have reigned in the over reach by federal authorities that has prevented non-drug industrial hemp varieties of cannabis from be being grown on US soil for fiber and seed. It is disingenuous to cite federal restrictions when drug war lobbyists refuse to sit down with the large coalition of farmers, business people and environmentalists who crafted the industrial hemp legislation. Industrial hemp will continue to be the only crop that is legal to import, sell and consume, but illegal to grow, in California.”

AB 1147 clarified that the cultivation of industrial hemp is legal only on the condition it contains no more than three tenths of one percent tetrahydrocannabinol (THC). The legislation was jointly authored by Democratic Assemblyman Mark Leno and Republican Assemblyman Chuck Devore. The California Industrial Hemp Farming Act passed its final vote in the Senate on August 16th by a vote of 26-13 and passed in the Assembly on August 21st by a vote of 44-29.

“It’s unfortunate that Governor Schwarzenegger vetoed AB 1147. We had looked forward to the hemp oil and seed in our products being grown and produced right here in California,” says David Bronner, Chair of the Hemp Industries Association’s Food and Oil Committee and President of Alpsnack/Dr. Bronner’s Magic Soaps. “Farmers in California, like farmers all across the United States, are always looking for profitable crops like hemp to add to their rotation. This veto clearly points out why HR 3037, the Industrial Hemp Farming Act of 2005, needs to be passed on the Federal level.”

According to USDA researcher Lyster H. Dewey in the 1901 USDA Yearbook hemp was first cultivated in California in the late 1800′s in Butte County, near the town of Gridley, between Chico and Yuba City. In the 1913 USDA Yearbook Mr. Dewey wrote that “In 1912 hemp was first cultivated on a commercial scale under irrigation at Lerdo, near Bakersfield, Cal., and a larger acreage was grown there is 1913.” Commercial industrial hemp farming ceased in the state shortly after World War II.

The last commercial hemp crops in the United States were grown in Central Wisconsin in 1957 and these crops were purchased and processed by the Rens Hemp Co. in Brandon, about 40 miles northwest of Milwaukee. The primary reason industrial hemp has not been grown in the United States is because of its mis-classification as a Schedule 1 drug in the Controlled Substances Act of 1970. The Marihuana Tax Act of 1937 had provisions for farmers to grow non-psychoactive hemp by paying an annual occupational tax of $1.00. The exemption for hemp products was contained in the definition of marihuana in the Act:

“The term “marihuana” means all parts of the plant Cannabis sativa L…. but shall not include the mature stalks of such plant, fiber produced from such stalks, oil or cake made from the seeds of such plant, any other compound, manufacture, salt, derivative, mixture, or preparation of such mature stalks (except the resin extracted therefrom), fiber, oil, or cake, or the sterilized seed of such plant which is incapable of germination.”

The language of the exemption was carried over almost verbatim in the definition of marihuana in the Controlled Substances Act [21 U.S.C. §802(16)] which superseded the 1937 Tax Act, but since there was no active hemp industry at the time the provisions for hemp farming were not part of the new Act.

There is also an exemption for hemp farming in the United Nations Single Convention on Narcotic Drugs, 1961 as amended by the 1972 Protocol Amending the Single Convention on Narcotic Drugs, 1961. Article 28 states that:

“2. This Convention shall not apply to the cultivation of the cannabis plant exclusively for industrial purposes (fibre and seed) or horticultural purposes.”

The United States is a signer of the United Nations Single Convention and laws allowing the farming of industrial hemp would not be in conflict with the Single Convention.

The industrial hemp plant’s stalk is long and strong, has few branches, has been bred for maximum production of fiber and/or seed, and grows to up to 16 feet in height. It is planted in densities of 100 to 300 plants per square yard. Drug varieties of Cannabis grow to a height of 6 feet tall or less and has been bred to have many branches to maximize flowering and minimize seeds. It is planted with wide spaces between plants to enhance its bushiness. The drug and non-drug varieties are harvested at different times and the planting densities look very different from the air.

In 2002 Assembly Member Virginia Strom-Martin introduced AB 388. This bill would request that the University of California conduct an assessment of industrial hemp among other crops. AB 388 was vetoed by Governor Gray Davis later that year. Assembly Member Strom-Martin introduced AB 448 in 2001 to license industrial hemp for commercial purposes. The bill died in committee. In 1999 Assembly Member Strom-Martin introduced HR 32 in 1999. The resolution declared, among other findings, that the Legislature should consider action to allow industrial hemp growth in California as an agricultural and industrial crop. The Assembly passed the HR 32 the following month.

Seven states (Hawaii, Kentucky, Maine, Maryland, Montana, North Dakota and West Virginia) have now changed their laws to give farmers an affirmative right to grow industrial hemp commercially or for research purposes; however unlike under California’s AB 1147, all require a license to grow the crop from the Drug Enforcement Administration (DEA). Only Hawaii grew hemp in recent years, but the research program ended when the DEA refused to renew the license. California’s AB1147 addressed DEA’s bad faith interference by providing that the federal government has no basis or right to interfere with industrial hemp in California grown pursuant to AB1147.

Vote Hemp is a non-profit organization dedicated to the acceptance of and free market for industrial hemp and to changes in current law to allow U.S. farmers to grow low THC industrial hemp. More information about hemp legislation and the crop’s many uses can be found at http://www.VoteHemp.com. BETA SP and DVD Video News Release featuring footage of hemp farming in other countries is available upon request by contacting Adam Eidinger at 202-744-2671.

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Ojai, Calif. – April 18, 2006 — In the new millennium, it’s hip to drink hemp— shakes, that is. And the only buzz you’ll get is the one produced by your taste buds when you experience the three new HempShake™ flavors to be sampled at a launch party at Ojai’s Farmer and the Cook café on Saturday, April 29, from noon to seven p.m.

“We worked so hard to create the HempShake™ that the idea of throwing a fun party to celebrate seems perfect,” said Nutiva Founder and CEO John W. Roulac. The new powdered organic shakes are available in Chocolate, Berry Pomegranate, and Amazon Açai. They contain nourishing superfoods such as hempseed, blueberries, pomegranates, açai and goji berries, maca root, and ramon nuts—rich not only in protein but in fiber, minerals, antioxidants, and healthful fatty acids.

The party will feature exotic dancers, including Ojai’s own Jo-Ann Terry, and music by Nathan McEuen and friends. Among the special guests will be artist Johnny Fonteyn; Seed Lady of Watts Anna Marie Carter; and Steve Levine, President of the Hemp Industry Association. Besides sampling the hemp shakes, party guests will enjoy salads and desserts made with hemp oil and hempseed. This is also a bon voyage party for Roulac, who is about to depart on a tour of the company’s American retailers.

The Farmer and the Cook, an all-organic store and café at 339 W. El Roblar Drive (one mile west of Hwy 33) in the Meiners Oaks area of Ojai, is co-owned by Steve Sprinkel, Acres USA eco-ag columnist and a 30-year veteran of organic farming.

If the Drug Enforcement Agency had had its way, there would be no HempShakes, no Nutiva, and no hemp foods or cosmetics. When Roulac and the hemp foods industry played David to the DEA’s Goliath, hemp foods prevailed in a court battle that found in 2004 that the DEA has no jurisdiction over food. Since then the industry has been thriving, and Nutiva expects its sales to surpass $6 million in 2006.

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