Americans on average do not consume enough fiber. Nutiva Chia Seeds combat this problem by offering a high amount of fiber, healthy omega-3 fatty acids, and essential protein. For more on the subject of fiber we recommend this article from Food Business News.
Fiber and . . .
Fiber-rich ingredients also may offer omega-3 fatty acids, whole grains, protein or sweetness
Studies continue to show consumers need more fiber in their diet and they are looking for it when they make food selections. Formulators seeking to tap into the fiber market may wish to investigate how certain fiber-rich ingredients are accompanied by added benefits. Some may offer omega-3 fatty acids or whole grains while other fiber sources may add protein or sweetness to a finished product.
The mean dietary fiber intake for Americans was 15.9 grams per day in 2007-08, which marked a small increase from 15.6 grams per day in 1999-2000, according to a study appearing in the May 2012 issue of the Journal of the Academy of Nutrition and Dietetics. The study used data from the National Health and Nutrition Examination Survey.
There is room for im-provement. The Institute of Medicine has goals of fiber consumption ranging from 22 grams to 34 grams per day for adults.
Consumers want to im-prove their fiber intake, too. According to the 2012 Food & Health Survey from the International Food Information Council Foundation, 56% of respondents were trying to get a certain amount of fiber or as much as possible into their diet. Washington-based Mathew Greenwald & Associates con-ducted the survey by contacting 1,057 Americans, all between the ages of 18 to 80, from April 3 to April 13.
Fiber and omega-3 fatty acids
The IFIC survey showed 25% of respondents were looking for ways to incorporate omega-3 fatty acids into their diets.
Flaxseed and chia seed both have fiber and a form of omega-3 fatty acid called alpha-linolenic acid (ALA). According to the Flax Council of Canada, more than half the fat in flaxseeds is ALA while flaxseed contains both soluble and insoluble fiber.
Twelve grams of chia seeds contain 5 grams of dietary fiber and about 2.4 grams of ALA, according to Nutiva, an Oxnard, Calif.-based supplier of chia seed to retail outlets. Demand for Nutiva’s organic chia seed has increased five-fold in the past year, said John Roulac, founder and chief executive officer.