CALL TOLL-FREE (800) 993-4367 | Wholesale Login | Canada
post

GMOs: The Landscape Ahead

Our founder and CEO John Roulac featured in Natural Products Insider on the outcome of California’s proposition 37 initiative:

Prop 37 Supporters Look Ahead

Proposition 37, which would have required foods sold in California to be labeled for any genetically modified organisms (GMOs) they contain, had little trouble getting the signatures required to appear on the November 2012 ballot. Up until the final stretch, the proposition appeared destined for passage by California voters. As word filtered through the various relevant industries, opposition started to form and raise funds to counter the Right to Know movement that backed the proposition. Whether due to dollars and ad campaigns or the education and understanding of the electorate, the proposition failed at the polls. It is most likely the voters of California did not know enough about GMOs and safety, as well as the finer points of the proposed law and its potential impact on food costs.

The debate from both sides was quite passionate and forceful. Check out this slide show for some details and arguments from both sides. In the end, the No on Prop 37 side won … or did they?

John Roulac, founder and CEO of organic superfood company Nutiva, which contributed to the Right to Know campaign, said the millions of dollars spent by Monsanto and its fellow No on Prop 37 supporters actually helped bring the issue of GMO labeling to the whole country. “This has energized the entire [GMO labeling] movement across the country,” he said.

It is true, to some degree. Many people outside of California who previously did not have GMO labeling on their radars do now. Roulac said the Right to Know movement has struck a chord with thousands of mommy bloggers and Facebookers, who are concerned about the foods they are feeding their families. “They are determined as ever,” he said, refering to winning mandatory GMO labeling regulations.

In fact, social media may play a big role in how the Right to Know campaign moves forward. Roulac reported the newly created GMO Inside campaign launched a Facebook page, which has garnered more than 7,000 likes in just over one week. “There are five-times more people talking about GMO Inside than about Cheerios,” he noted.

It is true, to some degree. Many people outside of California who previously did not have GMO labeling on their radars do now. Roulac said the Right to Know movement has struck a chord with thousands of mommy bloggers and Facebookers, who are concerned about the foods they are feeding their families. “They are determined as ever,” he said, refering to winning mandatory GMO labeling regulations.

[For more continue here]

Speak Your Mind

*