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Issue 19 — June 2006
Summer is now officially here, and along with the warm weather we're fortunate to be able to enjoy the delicious fruits of the season. Here in California, cherries, figs, and apricots are ripe. In northern regions such as Oregon and Maine, blueberries have a few more weeks to go. Besides just chilling some of these amazing organic fruits and popping them right into your mouth, I suggest you make yourself an amazingly delicious HempShake™ smoothie with some of your favorite seasonal fruits. After more than two years of research, we at Nutiva feel rightfully proud to have introduced our HempShake™ line of organic superfoods and fair-trade hemp protein powder blends in three yummy flavors: Berry Pomegranate, Amazon Açai, and Chocolate. The customer response has been so over the top that we can hardly keep them in stock. We're working hard to meet the insatiable demand. You can help us put even more good nutrition out there by asking your local natural food store to carry the HempShake™ brand. Mike Adams (aka "Health Ranger") stopped by Nutiva's booth at the Anaheim Natural Food Show for a brief video interview. Or check it out at Google video. In between whipping up shakes for our customers to taste, I testified at two hearings in Sacramento for AB 1147, which will allow California farmers to grow agricultural hemp. Predictably, the anti- hemp forces are hard at work to defeat this bill (see details below). Have you seen the latest climate change thriller, An Inconvenient Truth? My review of this history-making documentary is below. Have a great summer, and remember to keep in mind the simple but powerful slogan "Don't Panic. Go Organic! " In health, John W. Roulac
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Greetings!
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Health Ranger Mike Adams interviews Nutiva CEO and Founder John W. Roulac for NewsTarget.com -- the third most popular health web site in the world. View this short video interview. The following article by organic farmer and Acres USA writer Steve Sprinkel has some good things to say about Nutiva's ongoing efforts to bring agricultural hemp back to American farmlands.
T R A N S I T I O N S June 2006 2006 should have been the year when industrial hemp was finally produced commercially again in the United States. Though hemp is produced in forty countries, in the United States unfortunately that is still for the future. However, recent developments in various state governments have opened the way so that a new crop can be added to an organic farmer’s rotation in as few as three and probably no more than five years. Lobbying government, rational publicity and dialogues in state legislatures help, but the coming explosion in hemp products worldwide and consequential economic forces will make cultivation irresistible.In a few short years there will be so many organic hemp products on the market that further delay in the US will just be bad business. And its business that steers the Washington, DC leviathan more than any appeal to reason. We may merely wear a bit of cannabis now and nibble on a spoonful of seed, but the inevitable advent of a multitude of viable products,from fuels to packaging and construction materials to a replacement for plastics, is upon us. This was the consensus at an impromptu meeting in southern California of five international hemp production experts hosted by John Roulac of Nutiva. Mr. Roulac, the author of Hemp Horizons (1997, Chelsea Green Publishing Co.) manufactures a number of hemp food products made from Canadian-grown hempseeds. This season he is offering HempShakes at retail. He has positioned himself as a realist in the campaign to make industrial hemp cultivation in the US possible. Mr. Roulac is careful to choose moderate allies, while at the same time serving as an activist litigant to repel ongoing legal challenges launched by the Department of Justice. Mr. Roulac, who lives a few miles from us in a small community surrounded by the Los Padres National Forest, was a key defendant in the landmark 2004 victory against the US Drug Enforcement Agency that renewed importation of processed hemp foods. US Hemp food sales are growing at a 50 percent annual clip, according to the US industry research group SPINS. Hempseed-based foods are becoming more common in a variety of applications, including bread,cereal, specialty nutritional oils, food bars, nut butters, and protein powders and shakes. The market is always hunting up the new,and hemp delivers good values like omega-3 in the nutraceutical category filled by flax and fish oils. California Bill AB 1147 California's AB 1147, which passed the California Senate Public Safety Committee, goes for a vote in the Senate Agriculture Committee on Thursday 6/29. If passed, the bill will allow California farmers to grow industrial hemp. The Ag committee is the key hurdle to overcome, and the DEA and other hemp opponents are working hard to kill the bill before it reaches a full vote in the Senate, where passage is likely. Lobbyists funded by anti-hemp forces are spreading lies that hemp has no market value and that law enforcement will get confused by hemp fields. The fact that the [hemp] acres planted in Canada grew from less than 10,000 in 2004 to close to 40,000 in 2006 is, of course, ignored. Most of this acreage is for hemp foods being produced for the United States. If you live in California, please contact your State Senators and ask them to support AB 1147. Visit VoteHemp.com for more details. Nutiva HempShake™
What Makes Nutiva® HempShakes™ Unique: Organic Superfoods: Ingredients like hemp, blueberries, pomegranates,açai and goji berries, ramon nuts, maca root, and mesquite pods provide Omega-3 EFAs, protein, minerals, and antioxidants. Fiber Power: Our shakes are packed with insoluble fiber from hemp and soluble fiber from inulin for good digestion. Fair Trade Certified™ Chocolate and Sugar: These are America’s first Fair Trade Certified™ organic protein shakes, promoting fair prices for farmers and community development. Look for the Fair Trade Certified™ label. Rain Forest Protection: Our use of açai berries and Brazil nuts from the Amazon rain forest and ramon nuts, a staple food of the Maya, from the Maya Biosphere Reserve, provides extra income for indigenous peoples and promotes environmental stewardship, helping to protect these majestic ecosystems. Non-GMO and No Petroleum Solvents: Most non organic soy shakes are processed with hexane, a harsh solvent similar to gasoline, and sweetened with fructose or maltodextrin from genetically modified, pesticide-laden corn. Not so for Nutiva! No Scoops in HempShakes™!: And what we save in plastic, we donate in nutritious HempShakes™ to support good health for families, such as those of the Lakota Nation. Please ask your local store to stock Nutiva's HempShake™. You can also order them online. Berry Blast Ingredients: Directions: An Inconvenient Truth
The film does a dramatic job of showing how glaciers are melting at a faster pace than most people understand. Please see An Inconvenient Truth for yourself, and tell all your friends and family members to see it, too. A recent Los Angeles Times piece confirms that Greenland is melting at such a rate that the chance of oceans rising 21 feet in the next few decades is not out of the question or even considered extreme! Some Reviewer Comments: "It's a mind-boggling disaster epic that draws its special power from
the fact that we are both the villains and victims of the story." "The movie's impact overcomes any discomfort with Gore or his politics." Vote Hemp Vote Hemp has also played a key role in the successful passage of Assembly Bill 1147, the California Industrial Hemp Farming Act. To learn more about Vote Hemp, visit http://www.votehemp.com Editor's Note: Looking for a great way to enjoy more fiber in your diet? Try Nutiva's nutty Hemp Protein Powder, which provides 50 percent of your daily fiber requirement in one serving! A Gut Feeling Newsletter By Jeff Leach Hello, I don't know about you, but I don’t know a single person who eats five to nine servings a day of fruits and vegetables—not one. Nor do I know a single person who eats three servings a day of whole grains. The point of both of these recommended servings is to make sure the average person receives an "adequate" amount of fiber (and other nutrients from the greens, etc.). If the government and the small army of Registered Dieticians (sixty thousand-plus) in this country understood and acknowledged the role of adequate fiber intake in human evolution, we would all be a lot healthier—not to mention less constipated. Viva la fiber! Enjoy, It's the Fiber, Stupid! Despite the "eat more fiber" campaign sweeping across the nutritional landscape of America, an individual living today will likely eat less fiber than a person living at any other time in human history. Why? Because in 1900 average Americans received more than 30 percent of their daily calories from fiber-rich whole-grain products. Today that number is less than 1 percent. We eat fewer fiber-rich vegetables and fruits than did our grandparents, and our low dietary intake of fiber has been fingered in just about every modern "disease of affluence" known to science (and probably a few others we have not yet wrapped our minds around). So why don’t Americans eat more fiber? Never mind what fiber is or how it actually works to make us healthier—we simply want more of it in our diet! At least that’s what we tell the nice people conducting nutritional surveys when they call. Yet we eat less than half of the 25 to 35 grams a day the government says we should eat—and, for many of us, those numbers keep dropping. The well-intended health message currently associated with fiber just isn't working, so it's time to change the message. I think that if all consumers actually knew what fiber is for, we'd eat a lot more of it. We would then all be healthier,live longer and more active lives, and save a bundle of money on health care, to boot. So here it is, in plain talk: Fiber is not food for us, it's food for bacteria.
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We offer three organic delicious flavors: Berry Pomegranate, Amazon Açai, and
Chocolate. 
Nutiva donates 1 percent of its sales to groups supporting
sustainable agriculture. These groups' activities range from community
gardens through GMO labeling to the banning of toxic pesticides or of
mutated gene fragments. To date, Nutiva has donated more than fifty
thousand dollars to these efforts. 
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