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Nutiva Goes 100% Organic

Leading superfood innovator shows dedication to high standards with all foods now organic; also donates $300,000 to sustainable farming Initiatives and launches hip-hop hemp video

(Oxnard, Calif.) March 6, 2012 – Nutiva is the only hemp food brand offering every item as certified-organic, while other brands claim to be sustainable yet still use chemical fertilizers with their downstream impacts.

Hempseed is protein-rich, loaded with fiber and omega fatty acids, and is naturally non-gluten. An extremely nutrient-dense superfood derived from a versatile plant used for thousands of years, hemp is at the core of the Nutiva product family, which now features 18 certified-organic hemp SKUs, including Hempseed, Hemp Oil, HempProtein, and HempShakes.

Said John W. Roulac, Nutiva founder and CEO, “Since 1999 Nutiva has been dedicated to nourishing people and the planet—while providing great-tasting nutritious foods. Being all organic is a big milestone for us, further establishing our leadership in the organic superfood space and allowing us to remain true to our core values.”

Bringing Awareness with a Hemp Music Video

Nutiva is about to introduce its much-anticipated “Hemp Can Save the World” music video, sung by hip-hop artists the Luminaries and produced by Elevate Films, at YouTube and at this month’s Natural Products Expo West (Booth 2223).

Accelerating Growth

Nutiva, selected by Inc. Magazine three years in a row as one of America’s fastest-growing companies, has grown at a 42 percent annual rate since 2005. The firm is on track to double its sales year in 2012 over 2011 and to achieve its $100 million-a-year sales target before 2015. At Amazon.com, Nutiva Coconut Oil is ranked both #1 and #3 best-selling organic or natural food, as well as #1 and #2 for top-rated customer reviews.

Furthering its commitment to the planet, Nutiva donates 1 percent of every sale to organizations promoting sustainable agriculture. In 2011 alone Nutiva gave over $200,000, and the company expects to donate more than $300,000 in 2012, including $50,000 for labelgmos.org—an organization dedicated to passing California’s November 2012 initiative that will require the labeling of genetically engineered foods in the state. Nutiva is joining other organic pioneers, including Dr. Bronner’s and Nature’s Path, that are also supporting this campaign.

Since its inception in 1999, Nutiva has been an authentic brand with high standards—from the organic farms that grow the food, through the production, packaging, and transportation—and its now wholly certified organic product line is a testament to its dedication.

Nutiva’s product line currently includes:

· Nutiva Organic Shelled Hempseeds
· Nutiva Organic Cold-Pressed Hemp Oil
· Nutiva Organic Hemp Protein 15g
· Nutiva Organic Hemp Protein Hi-Fiber
· Nutiva Organic HempShake
· Nutiva Organic Coconut Manna
· Nutiva Organic Extra-Virgin Coconut Oil
· Nutiva Organic Chia Seed

Nutiva will debut its new organic packaging at Expo West in Booth 2223. To learn more, visit www.nutiva.com or fan us at Facebook.com/Nutiva.

About Nutiva®

Nutiva® is dedicated to a healthy and sustainable world, demonstrating its mission to nourish people and planet by using delicious organic ingredients, enriching the soil, and donating 1 percent of sales to sustainable-agriculture groups. Founded in 1999, Nutiva is the world’s best-selling brand of nutritious organic hemp foods, extra-virgin coconut oil, and chia seeds. Its products are offered by 15,000 retailers in the United States, Canada, and the European Union, including Whole Foods, Sprouts, Vitamin Shoppe, GNC, Publix, Safeway, Loblaws, and Amazon.com.