Effective May 24, 2012, Nutiva will no longer offer its three organic foods bars: Hemp Chocolate, Flax Raisin, and Original Hempseed. While we know this may disappoint some of our long-term food bar customers, we felt we needed to make this decision for several reasons.
First, our overall sales of the bars were quite low and we had freshness issues as the product sat in our warehouse.
Second, The bar sector is very competitive and it was starting to seem as though a new bar offering was entering the market almost every week! Also, Nutiva bars are seed-based and most people preferred bars that were not so rich in seeds.
Lastly, we are refocusing Nutiva’s energy on our core products such as coconut oil and hempseed and chia seed. Nutiva has some ideas to make a different type of organic food bar and may review this in the coming years.
Nutiva CEO & Founder John W. Roulac said “Dropping our bars was not an easy decision to make. Our first product was the Nutiva hempseed bar. These bars caused a real ruckus with the US federal government.”
Back in 1999 Nutiva was ordered to return our inventory of hemp bars to US Customs because some government staffer felt they were “illegal.” We of course ignored them and went on to pioneer hemp foods as a mainstream superfood.