Supporting Coconut Growers by offering Premium Virgin Coconut Oil – We are excited to announce that we now offer Fair Trade Virgin Coconut Oil. Our 15oz and 23oz glass jars will soon bear the Fair Trade USA label. The Fair Trade partnership is an extension of Nutiva’s ongoing commitment to coconut growers in the Philippines. We pledged to plant 100,000 coconut seedlings to improve farmer incomes by 2015. 35,000 of those trees have been planted so far.