Some of the biggest news in the food industry this year was the moment of General Mills (GM) converting Cheerios to a non-GMO cereal. In January, GM announced that it would halt the use of genetically modified ingredients in original yellow-box Cheerios. This cultural milestone signals not only the swelling consumer exodus from industrial GMO foods, but also the rise of the use of social media by foodies to change the conversation.
The issue of how we grow and process our food, while it’s always been important, is now a hot topic both at the kitchen table and on Wall Street. From the recent scandal about a chemical used in yoga mats being found in Subway bread to the rising awareness of GMOs and demands to label their presence in foods, the public is fast awakening to the need for safe, whole, natural nourishment.
A note from our Founder & CEO, John W. Roulac —
At Nutiva, we are passionate about food transparency and GMO labeling. I founded Nutiva in 1999 to disrupt the industrial food model that favors highly processed, nutrient-deficient foods over pure, organic nutrient-dense superfoods. Our every day food choices affect our health, families, communities and the planet. I am thrilled to be running a company that allows and encourages people to make better choices every day.