coconut oil: extra-virgin or virgin?

This question still remains popular. Coconut Oil: Extra-Virgin or Virgin?

At Nutiva, our goal has always been to source the purest possible coconut oil and provide you and your family with the freshest and most high-quality product. We have our own quality standard and commitment that we’ve conveyed by using the term “extra virgin” on our labels. However, you’ll notice with our new look, that we are now using the term “virgin” to describe our coconut oil rather than “extra virgin.” Despite this change, our quality commitment and process remain the same.

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Coconut Oil: Extra-Virgin or Virgin?

We choose fresh coconuts that meet pre-determined sensory requirements that guarantee the best flavor, scent, and purity.
Our virgin coconut oil is cold-pressed from fresh and mature coconut meat; no heat is used.
Our virgin coconut oil is in its purest form – unrefined, unbleached and non-deodorized.

This process ensures that the smooth flavor, vital nutrients, and delicate fats are retained.

We embraced the term “extra virgin coconut oil” to distinguish our dedication to the highest quality. In the USA, there is no legal definition or standard for the term, “extra virgin” as it applies to coconut oil. In other countries, however, there are standards of identity regarding the term. For example, in Canada, we have always labeled our same high-quality coconut oil as “organic virgin coconut oil,” to comply with regulations. As Nutiva continues to grow and offer our coconut oil to more countries with varying regulations, we want to create consistency across all our labels. For this reason, we will be using the term “organic virgin coconut oil” going forward, but our high-quality product and processes will remain the same. You will see this change on our new packaging that will appear on shelves in early 2014.