John W. Roulac is the founder and CEO of Nutiva, the world’s leading organic superfoods brand of hemp, coconut, chia, and red palm superfoods.  


John founded Nutiva in 1999 with a mission to nourish people and planet. Through his leadership, Nutiva has become the fastest-growing superfoods company on the planet, with a 55 percent annual growth rate since 2002, and has for five years in a row been named one of Inc. magazine’s fastest-growing companies in America. This growth keeps bringing John closer to his dream of a world that places people above profits—one where people everywhere have access to wholesome, organic foods.

John was blessed to spend his childhood summers on islands of the Pacific Northwest, where he played among the forests and tide pools. When a truck driver dumped nuclear waste nine miles from his California home, John’s consciousness was awakened and he began his central life journey: to study natural systems and discover practical solutions to pressing environmental challenges.
A longtime advocate for healthy people and ecosystems, John has founded four nonprofit ecological groups, one of which, Forests Forever, placed the California Forest Protection Act, Prop 130, on the state ballot in 1990. In the fall of 2012 John founded GMO Inside, a group dedicated to educating people on the dangers of GMO foods.


John is respected for his expertise on whole foods, organic farming, natural healing, hemp agriculture, forestry, permaculture, recycling and composting, and the conservation of water and energy. He helped jumpstart the modern home-composting movement in the early 1990s, successfully sued the US DEA to keep hemp foods legal in 2001, and has written four books on environmental topics that have combined sales of over one million copies. He has been interviewed on more than 150 radio programs and is widely quoted in the media—from Wired magazine to the Los Angeles Times and the Wall Street Journal.

In his leisure time, John enjoys travel, hiking, playing basketball, and soaking in natural hot springs.